9 Finest Practices & Examples to Get You Began

Challenges, tendencies, duets, hashtags – TikTok is taking up the social media panorama.

The way in which folks eat content material is quickly altering, with short-form movies changing into more and more necessary as a analysis device amongst vacationers. TikTok is among the only video advertising instruments, and lodging operators can reap the benefits of its in depth attain throughout worldwide audiences of all ages to advertise their property and construct model consciousness.

Learn on to study extra in regards to the rising significance of TikTok advertising for inns, find out how to get began on TikTok, what varieties of content material to put up, and 9 finest practices.

What’s TikTok?

TikTok is the main social media platform for short-form movies. It makes use of a robust algorithm to show focused movies starting from comedic skits to informational walkthroughs and journey ideas.Ê

TikTok was based in China in 2016 underneath the title Douyin and expanded worldwide in 2018 when the TikTok model was established. Initially, movies might solely be 15 Ð 60 seconds lengthy; nonetheless, in February 2022, TikTok prolonged this restrict to 10 minutes.

Creators on TikTok can simply make entertaining, fast-paced movies with particular results, music, filters, and voiceovers to attach with like-minded customers throughout their target market.

TikTok customers: extra than simply Gen Z?

There is a frequent fable that TikTok is filled with youngsters taking part in dance challenges and different viral crazes. Whereas this does exist, a rising variety of folks use TikTok as a spot of neighborhood and a platform for connection.

TikTok’s algorithm makes it straightforward to seek out different customers and types with related values and pursuits Ñ and more and more attracts broad demographics. As of 2024, out of 1.5 billion month-to-month lively customers, 37% had been between 18-24 years outdated, with 30% being over 35.

5 advantages of utilizing TikTok

As a lodging operator, it’s possible you’ll be hesitant so as to add another social media platform to your listing; nonetheless, here is why you must prioritize TikTok.

Attain a brand new phase of vacationers

In accordance with Morning Seek the advice of’sÊreport, TikTok is the third hottest social media platform for Gen Z, behind Instagram and YouTube. As this demographic, together with millennials, accumulates extra buying energy, lodging operators will need to increase their advertising efforts to succeed in them wherever they’re on-line.

TikTok additionally has wonderful native search capabilities, permitting hoteliers to advertise their facilities to locals. When you’ve got a coworking house, bar, or spa, create TikTok content material to showcase these facilities that anybody in your space can use.

Strive a brand new search engine for journey

You might be stunned to listen to that TikTok is rapidly changing into the web’s latest search engine. Adobe discovered that 64% of Gen Z and 49% of millennials have used TikTok as a search engine, most probably as a result of platform’s authenticity and ease of use. To be found on-line, hoteliers should be lively on TikTok and put up movies that make customers cease scrolling. Along with high quality content material, you must embrace your web site and reserving engine linked in your bio to streamline the traveler’s journey.

Improve engagement and visibility

Do you battle to get folks to interact together with your posts on social media apps? TikTok might help properties enhance visibility on-line because of its focused algorithm tailor-made to consumer preferences. In comparison with different platforms, TikTok accounts with only a few followers can nonetheless obtain sky-high engagement, with area of interest TikTok audiences extra prone to convert. Analysis suggests that the typical consumer now spends greater than an hour per day utilizing TikTok.

Produce and repurpose wealthy content material

Ross Bordem, CEO and Founding father of Matador Community, a journey content material creator neighborhood, predicts that short-form video will grow to be probably the most essential type of advertising within the subsequent decade, and we agree. Hoteliers creating TikTok movies can repurpose content material throughout varied lodge advertising channels, together with Instagram Reels, YouTube Shorts, and their web site. As Google’s algorithm adjustments to favor video, the hoteliers incorporating short-form video as a part of their lodge advertising technique will probably be forward.

Improve model consciousness

Connecting with vacationers earlier than they’re able to ebook is a vital a part of advertising inside the hospitality business. Youthful generations need to purchase from (or stick with) manufacturers who share related values, and subsequently, hoteliers should put within the time on social media to teach customers about who they’re earlier than making an attempt to promote a lodge room.

The way to get began on TikTok

Getting began on an unfamiliar platform will be intimidating for lodge manufacturers, however listed below are a couple of ideas to assist get you began.

• Establish what you need to accomplish. Familiarize your self with the platform and decide what objectives you need to obtain and who your target market will probably be. Be happy to experiment with genres like academic or comedic, however maintain some consistency throughout your profile (i.e., 80% schooling content material, 20% humor).Ê
• Arrange a enterprise account. A enterprise account will present real-time analytics and viewers insights like month-to-month customers, views, and demographics. In your profile, you possibly can hyperlink your different social media accounts alongside together with your web site and reserving engine.Ê
• Establish who will probably be liable for creating TikTok movies. Sticking to a constant posting schedule is essential for fulfillment. See if somebody in your workforce is accustomed to TikTok and advertising tendencies and has a ardour for social media. You’ll be able to simply create TikTok’s forward of time on the app and maintain them in draft mode, subsequently, it may very well be a part of somebody’s weekly position to create pre-recorded content material.
• Create your first video! In the case of TikTok, you simply have to start out. Reap the benefits of current movies and the music, results, filters, and voiceovers that TikTok provides. Remember that some music will not be accessible for enterprise accounts, so test that out previous to planning your posts.
• Measure your success with TikTok Analytics. Check out totally different video kinds and see what performs finest. Utilizing TikTok Analytics, you possibly can dive deeper into your content material efficiency and viewers.

9 TikTok finest practices for inns

So, you are able to make your first TikTok video. Observe these finest practices to get probably the most out of the platform.

Be genuine.

Richard Hyde, Managing Director of Smallluxuryhotels, says that “authenticity is rapidly changing into the brand new cultural forex [and that TikTok] would not require polished content material.” Vacationers do not desire a completely curated video; they need a practical and genuine take a look at what they will anticipate at your lodge.

Be inventive.

TikTok is all about being playful, participating, and entertaining. Step outdoors your model’s consolation zone and do one thing interactive that engages vacationers and converts them to lodge friends.

Keep on high of tendencies.

Evan Horowitz, CEO of Movers+Shakers, says that the overwhelming majority of TikTok content material follows a pattern. To remain related, inns must carry on high of TikTok tendencies (and guarantee correct timing, as being late to a pattern or doing it fallacious can hurt your model).

Preserve your movies quick.

Whereas TikTok upped the time restrict for movies, analysis recommends that inns maintain their TikTok’s between 21-35 seconds. This offers sufficient time to get your message throughout whereas protecting the eye span of viewers.

Incorporate related hashtags.

TikTok customers love a hashtag problem, and it provides manufacturers a enjoyable strategy to work together with vacationers. Hashtags additionally assist enhance your discoverability, so think about incorporating related hashtags into your posts, like #besthotel or #tiktoktravel.

Interact with feedback.

Actively monitor your TikTok web page and reply to feedback. Not solely does it assist to spice up attain and enhance your rating within the algorithm, however offers a connection level with vacationers and friends.

Embrace a hyperlink to your reserving engine in your bio.

Why not incorporate one other channel to seize direct bookings? Inside your movies or captions, you possibly can inform customers to go to your bio to ebook a keep Ñ making the trail to buy as seamless as doable.

Interact with different accounts.

Hunt down different native companies with TikTok accounts and interact with their profiles. Do collaborations, stitches, or duets to extend your attain and visibility.

Add captions to your movies.

Captions make your movies extra accessible and open up a bigger demographic of viewers. They’re proven to enhance impressions by 55.7% and are a superb enterprise observe to have throughout your whole video content material.

What to put up on TikTok

Relying on the objectives you need to obtain together with your TikTok account, the varieties of movies that you just put up will fluctuate. Nevertheless, listed below are a couple of concepts for hoteliers to extend model consciousness, drive engagement, and attain a brand new phase of vacationers.

Take part in TikTok challenges & tendencies (or begin your personal!).

TikTok is a hub for viral tendencies and challenges. Traits incorporate fashionable sounds, visible results, and hashtags, whereas challenges are primarily based on performing a selected process. Each are timebound and require quick motion to remain related. Collaborating in tendencies and challenges provides nice inventive content material creation alternatives and a connection level with friends.

Jo & Joe, a youth hostel, participates in a ton of tendencies and challenges on their TikTok account, together with the favored pattern Ôdon’t let anybody know your subsequent transfer,’ the place customers carry out a sequence of unpredictable actions.

Leverage the facility of TikTok influencers.

TikTok influencers, or Ôcreators’ as they’re recognized on the platform, are a particularly useful useful resource for inns to leverage. Research present that 65% of TikTok customers get pleasure from when creators put up about merchandise and types, with 35% discovering new manufacturers from creators they comply with. As a part of an influencer advertising technique, inns can select creators from the ÔCreator Market‘ that align with their model values and objectives. From right here, you possibly can trade a free keep and comped meals and beverage for a put up on their account.

Dylan Mulvaney, a TikTok influencer with 10.5 million followers and over 385.1 million likes, partnered with The Pod Inns as a part of her Ô100 days of girlhood sequence.’ She does a mini-tour of her lodge room and offers a hyperlink and low cost code for her followers to ebook.

Make the most of user-generated content material.

Consumer-generated content material on TikTok are movies created by different customers that showcase your lodge. Ideally, it entails friends posting about their keep and recommending your property as a spot for others to go to. A Stackla examine discovered that user-generated content material was believed to be probably the most genuine, with 80% of individuals saying that the sort of content material influences their buying choices. Think about using signage inside your rooms or a fast textual content post-arrival to encourage folks to put up on TikTok and tag your property. You’ll be able to supply easy incentives like a free drink to extend the amount of movies. As soon as friends put up, sew or duet their movies or repost in your web page (assuming they’ve given consent).

Selina reposted a Ôday within the life’ video from bellandlevi, showcasing the totally different facilities provided in its Costa Rica property. Selina credited the unique poster within the caption and used related hashtags to increase attain.

Do mini-tours.Ê

When researching, vacationers love to make use of TikTok to get a practical view of their lodge. They need to see what their room will really seem like and if the facilities will work for them. Digital nomads will need to see what totally different coworking areas seem like, whereas partygoers will need to see what actions can be found.

Alma Maya has a wide range of movies highlighting its distinctive “bubble rooms” and geodesic domes, the place friends sleep underneath the celebs within the coronary heart of the jungle. On this video, they present a spread of facilities and experiences friends can anticipate from their keep.

Exhibit your facilities.

Just like mini-tours, inns can create movies that simply showcase their facilities. Not solely does this assist promote rooms to vacationers, but it surely additionally boosts native visibility. For these with services open to the general public, you possibly can considerably enhance the amount of native guests (who usually tend to return).

Lodge Hubertus showcases its stunning views from the Heaven & Hell Sky Spa in its TikTok movies. The feedback are filled with customers admiring the steaming swimming pools and asking find out how to ebook.

Spotlight your native points of interest.

Do not feel constrained on TikTok to only showcase your property. Share journey ideas and set up your model as an area skilled. Not solely does the sort of video present nice content material to your web page, however it’s going to additionally assist vacationers uncover your property when searching for issues to do on their subsequent trip.

Pillows Inns does an amazing job on its TikTok web page highlighting native points of interest and websites near its properties. On this video, they mix suggestions with a promotion for his or her lodge.

Introduce the faces behind the model.

Within the hospitality business, persons are all the things. They make or break the visitor expertise Ñ and must be included in your social media movies! One of many main functions of TikTok is to humanize your model and join together with your viewers. Showcasing the folks in your workforce will make your model extra genuine and relatable.

CitizenM Inns creates a wide range of relatable and entertaining movies on its TikTok web page. They reply to consumer questions and feedback and take part in viral tendencies. Their inventive movies have resulted in 15.4K followers and 203.7K likes on TikTok.

Get lively on TikTok

Vacationers are more and more transferring to TikTok to find new locations and inns to attempt. To seize this rising viewers, hoteliers and hosts must get their properties lively on TikTok and create related content material that captures viewers’ consideration. Browse a few of the profiles highlighted on this put up and develop your TikTok technique to extend visibility and drive reservations.

Elevate your property’s TikTok with our information ÔHow Inns Win on Social Media. Obtain right here.

About Cloudbeds

Cloudbeds is the platform that powers hospitality, enabling tens of hundreds of lodging companies in additional than 150 nations worldwide to develop and thrive. The award-winning Cloudbeds Platform brings collectively expertise options to extend income, delight friends, and streamline operations right into a single unified system, enhanced by a curated market of third-party integrations.

Based in 2012, Cloudbeds was named No. 1 PMS, No. 1 Lodge Administration System, and No. 1 Visitor Messaging Software program by Lodge Tech Report in 2023 and was acknowledged as a serious participant within the 2022 IDC Marketscape Report. For extra data, go to www.cloudbeds.com.