citizenM – the pioneer of inexpensive luxurious resorts – has launched a brand new opening marketing campaign for its third property in Miami, offering visitors the chance to embrace their sunny aspect. Situated steps away from the buzzing retail and eating places of Lincoln Highway, citizenM Miami South Seashore is the place the constructive results of solar meet the constructive results of citizenM’s sleep expertise.
To embody the vitality and aptitude of Miami, citizenM enlisted Edd Carr, a British artist who focuses on cyanotype, and three Miami-based influencers – Gaby Cuadra, Rodolfo Rojas and Gabi Fuller – for this one-of-a-kind marketing campaign. Carr utilized cyanotype, a observe which lets you print photos with the solar’s rays, to uniquely seize how Gaby, Rodolfo and Gabi embrace their sunny aspect at citizenM. The colourful blue hue in every picture is a direct results of the cyanotype course of, through which paper, soaked in a particular answer turns blue when uncovered to daylight. Your entire marketing campaign was created by exposing photographic negatives on this method, showcasing the solar’s energy to influence individuals.
In a means that’s distinctly citizenM, the daring marketing campaign paintings is the model’s latest out-of-home advertisements. To have fun the property’s current opening, citizenM took the marketing campaign to the seashores of Miami with boats that includes the animated paintings. In September, citizenM introduced the out-of-home advertisements to New York permitting locals and vacationers a glimpse of the sunshine frame of mind on town’s waters. The cyanotype paintings displays the colourful group of South Seashore that includes Gaby Cuadra, a multifaceted social media skilled together with her finger on the heartbeat of Miami’s vibrant scene, Rodolfo Rojas, an expert athlete recognized for his daring slacklining and watersport stunts and Gabi Fuller, famend American cheerleader inspiring followers together with her positivity and dedication to non-public development.
We’re thrilled to share our latest opening marketing campaign for citizenM Miami South Seashore, which marks the arrival of our third property within the metropolis. Following our heat welcome for citizenM Miami Brickell and Miami Worldcenter, we constructed upon our prior campaigns in a means that’s recognizable to the group as uniquely citizenM. Impressed by the Sunshine State of Thoughts, the solar was the pure option to seize the radiance of South Seashore. To convey the marketing campaign to life, we labored with cyanotype specialist, Edd Carr, who fantastically captured how visitors can embrace their summer time spirit at citizenM Miami South Seashore. Robin Chadha, Chief Model Officer
citizenM continues to put money into visitors’ sleep expertise from rooms kitted with XL king comfortable beds and the best European linens to the newly launched customized sleep guides. Launched in September, the sleep guides provide thought-led recommendation on the way to get the very best sleep. Every information is customized to a person visitor’s sleep chronotype, based mostly on the result of the questions answered through sleep.citizenm.com. A sleep chronotype refers to a person’s pure choice for actions and sleep at sure occasions of the day, similar to being a morning particular person (early hen) or a night particular person (night time owl). By figuring out a visitor’s sleep chronotype, the citizenM sleep guides present customized recommendation to optimize their sleep, particularly when staying at citizenM. The sleep guides can be found to visitors who’ve booked into any of citizenM’s areas throughout the US, UK, Europe, and Asia.
The 168 rooms are designed to be the easiest: the beds are XL king-size wall-to-wall with an additional comfortable mattress and luxurious bedding. A 4K widescreen TV affords streaming choices through free super-fast Wi-Fi, in order that visitors can get pleasure from their very own content material. A robust rain bathe with full-size bathe gel, shampoo and conditioner (in addition to large fluffy towels) will soothe all long- and short-haul vacationers. The room ambiance is totally managed by an in-room iPad – the blinds, local weather, the TV, even the lights with changeable colours – or through the award-winning citizenM app. Throughout the property, visitors have entry to trendy facilities, together with a comfortable lounge excellent for bleisure vacationers catching up on emails, the model’s signature canteenM serving 24/7 snacks and drinks, a 24/7 fitness center, 2 societyM assembly rooms, rooftop infinity pool and hidden bar surrounded by lush greenery and a comfortable outside second-floor terrace along with the fascinating artwork on show all through the lodge.
As part of citizenM’s dedication to artwork and rising artists, the three Miami properties will host activations throughout Miami Artwork Week 2024 (December 6-8). Head to citizenM.com or comply with on Instagram and TikTok to remain up-to-date on all Miami Artwork Week activation bulletins and particulars over the approaching weeks.
citizenM Miami South Seashore follows the profitable openings of Miami Worldcenter (2023) and Miami Brickell (2022) and is part of an bold enlargement plan within the US and past, which goals to introduce its progressive life-style model to hubs with fashionable vacationers on-the-go. citizenM Miami South Seashore joined the portfolio because the thirty sixth lodge and follows current openings in Boston Again Bay, Austin Downtown, Menlo Park on the Meta campus, and a number of other cities throughout North America and worldwide.
About citizenM
citizenM was launched in 2008 with a function – to disrupt the normal, stale lodge business. Rattan Chadha – the founding father of the worldwide trend model Mexx – was impressed by his staff to create a lodge for right now’s frequent vacationers, giving them every thing they want and nothing they do not. This implies central areas on this planet’s most enjoyable cities, however at an inexpensive value. Not only a place to sleep, however someplace to work, chill out and play – similar to residence. Someplace with superfast free Wi-Fi, tech that makes life simple, and world-class artwork that is not “lodge artwork’. A room with an ultra-comfortable XL mattress to crash in, and a strong rain bathe to wake-up in. Rattan Chadha referred to as this “inexpensive luxurious for the individuals’. The primary citizenM opened at Amsterdam’s Schiphol Airport in 2008. As of November 2024, citizenM’s portfolio has 36 resorts in 21 thrilling cities: London, Glasgow, Amsterdam, Rotterdam, Paris, Copenhagen, Rome, Zurich, Geneva, New York, Los Angeles, Miami, Austin, Boston, Seattle, San Francisco, Washington DC, Chicago, Menlo Park, Taipei and Kuala Lumpur.
