When you’ve ever put within the work writing chilly emails and working campaigns, then you definitely’re properly conscious of all its complexities. Enter: my Hunter.io evaluation.
Establish the proper corporations and decision-makers to contact, discover their e-mail addresses, write (truly) participating e-mail copy they’ll wanna open & reply to… THEN doing all of it at scale whereas touchdown in individuals’s main inbox. Sounds kinda daunting, proper? Once I first beginning working guide chilly e-mail campaigns it was lol.
Fortunately, instruments like Hunter now exist, and so they’re constructed round serving to you nail your chilly outreach campaigns at scale, guiding you each step of the best way:
Hunter is an all-in-one chilly e-mail instrument that helps you at each step—from discovering corporations that match your excellent buyer profile (ICP) and legitimate e-mail addresses of decision-makers to sending customized chilly e-mail campaigns at scale.
On this evaluation, I’ll clarify all its options and discover what makes Hunter a fantastic answer in case you’re engaged in chilly emails.
| Professionals | Cons |
| ✅ Easy and really intuitive to make use of | ⛔️ No omnichannel outreach functionalities |
| ✅ Gives an entire set of options for profitable outreach campaigns | ⛔️ Doesn’t scrape social media profiles |
| ✅ Dependable e-mail verification | ⛔️ Information depth for some prospects/corporations |
| ✅ GDPR compliant | |
| ✅ Helpful Chrome and Google Sheets extensions | |
| ✅ Superior buyer assist | |
| ✅ No credit are used if Hunter can’t discover an e-mail or can’t confirm an e-mail |
Disclosure: Please observe that among the hyperlinks under are affiliate hyperlinks and at no further value to you, I’ll earn a fee. Know that I solely advocate services I’ve personally used and stand behind. If you use one in all my affiliate hyperlinks, the corporate compensates me, which helps me run this weblog and preserve my in-depth content material freed from cost for readers (such as you).
Hunter.io Evaluation: Each Function Defined
First up, let’s break down my favourite options within the in depth instrument stack Hunter gives—all with the objective os exhibiting you the way Hunter can clear up the challenges you’ll face whereas working chilly e-mail campaigns.
Uncover
Uncover is a fairly impressively complete B2B database that helps you discover corporations that match your ICP (primarily based on a set of obtainable filters) proper right here:
- Firm title
- Corporations just like
- Headquarters location
- Business
- Firm Sort
- Key phrases
- Applied sciences
- Funding information
- Job posting information
Let’s see the Uncover function in motion:
On this case, I wish to discover small to mid-sized online game corporations in LA. Hunter’s output is a listing of corporations that match my excellent buyer profile (ICP). The cool factor right here is that Hunter reveals all their obtainable e-mail addresses and particular alerts, similar to whether or not they’re hiring or have acquired funding.
Together with the holistic view, you possibly can dive deeper into every firm from the listing for extra particulars. Moreover, you possibly can observe the corporate to get notified about any information, similar to:
- New funding spherical
- New job posting
- New e-mail deal with discovered
- New expertise used
Total, Uncover is a wonderful instrument for lead era because it blends Hunter’s options into an intuitive answer:
- Allow you to discover corporations related to your ICP, together with their extra intricate particulars
- Discover e-mail addresses related to every firm
- Reveals the validity rating of every e-mail deal with
- Let if the corporate is hiring or on the lookout for funding
Alerts
Alerts leverage the intent information that means that you can discover corporations that want your answer proper now. Yow will discover:
- Corporations that raised cash just lately
- Corporations which might be hiring
- Adjustments in a selected firm
It really works equally to Uncover, as you need to use varied filters to refine the businesses primarily based in your ICP.
When you create the sign, it should refresh recurrently with extra corporations that suit your standards. You’ll additionally get a notification by way of e-mail if there’s a new firm matching your sign configuration. Most of those corporations can have obtainable e-mail addresses in Hunter’s database, so you possibly can simply attain out to the related individuals.
This function is superior if you’re a job seeker or simply on the lookout for new shoppers. It saves a lot time in any other case spent on guide analysis for corporations that acquired funding or have job openings.
Area Search
Area Search is the bread-and-butter of Hunter – and might be the function you’ll use probably the most. It permits you to discover all e-mail addresses associated to a selected area. Hunter finds these e-mail addresses by scraping public mentions of the e-mail deal with, both on the searched area or different web sites.
In 2024, Hunter expanded their information ingest pipelines and information sources, resulting in greater than double the entire quantity of profiles obtainable in Hunter. The entire improve was 211% from January to October. In 2025, Hunter’s workforce deliberate expansions that ought to result in a rise between 50%-100% of complete obtainable profiles. All profiles in Hunter are validated. Whereas profiles with accept-all/catch-all e-mail addresses can be found in Hunter, these aren’t included within the information rely.
For Area Search, this enchancment means there shall be 60% extra profiles that embrace a job title, location, and LinkedIn profile URL.
💡Needless to say Hunter received’t scrape social media profiles for emails, which may restrict the variety of emails discovered related to a sure firm.
You possibly can search by typing a person area or add a listing of domains to hurry up the method.
The output will present the verification rating of the e-mail addresses, present their sources, and the individual’s place inside an organization, and likewise embrace a hyperlink to their LinkedIn or X accounts if obtainable.
One other cool factor is that Area Search is seamlessly built-in with different Hunter options, because it means that you can save leads and add them to campaigns, discover comparable corporations to those you scraped, and observe the corporate for updates.
I discovered the “Related corporations” sub-feature useful once I needed to seek out extra corporations that match my ICP. For instance, in case your excellent consumer is Hunter.io, you possibly can simply construct a listing of comparable corporations and discover the e-mail addresses of decision-makers.
Including results in Hunter’s Campaigns may be finished in simply two clicks. You both add a result in an present marketing campaign or create a brand new marketing campaign, and also you’re good to go.
You too can refine the output by filtering the outcomes by sort or division or by exhibiting outcomes that fulfill particular standards.
Area Search does what it units out to do nearly completely, packed in an interesting person interface, however we have now one nitpick. Hunter received’t at all times affiliate a place with a sure contact, so you should discover it manually. This may generally be a time-waster, particularly if you’re doing large-scale outreach campaigns.
💡One other beauty of Area Search is that discovering as much as ten e-mail addresses will value you just one credit score, which may lower your expenses drastically in case you do outreach at scale.
E-mail Finder
In case you are on the lookout for contact particulars for a specific individual in a selected firm, E-mail Finder is the instrument to make use of. Enter the individual’s full title and the corporate URL, and Hunter will return the contact particulars.
Whereas the Area Search will solely return e-mail addresses that Hunter discovered on the net, the E-mail Finder can discover considerably extra information. The trade-off is that you want to know the complete title of the individual you wish to contact.
The principle caveat of the E-mail Finder? It is advisable to know the complete title and the corporate of the individual you wish to get an e-mail from. Nonetheless, it may be a cool strategy to discover emails from individuals you discovered on LinkedIn or from firm web sites, as you could find full names and firms from these information sources.
💡All e-mail addresses discovered by E-mail Finder come pre-verified, that means you don’t have to spend an additional credit score to confirm the e-mail deal with. And to prime it off, you solely spend credit with this instrument if Hunter efficiently discovered an identical e-mail deal with.
E-mail Verifier
It is a essential instrument because it offers details about whether or not an e-mail is legitimate. This helps forestall your emails from bouncing and maintains a excessive deliverability charge.
E-mail Verifier may be very easy to make use of – simply enter an e-mail deal with, and you’ll get its standing together with a confidence rating.
Hunter checks the e-mail validity by its format, sort, server standing, and e-mail standing.
The “E-mail standing” subject is crucial and can return one of many 4 outcomes:
- Legitimate – This implies that there’s a excessive chance that the deal with can obtain e-mail messages and is most definitely to be practical.
- Settle for All – Which means that the e-mail area is configured to just accept all emails, even when they’re despatched to non-existent mailboxes on that area. Due to that, Hunter can’t be sure that the deal with is legitimate, and there’s a likelihood your emails will bounce.
- Blocked – Which means that the SMTP server prevented Hunter from verifying the deal with, so there isn’t a strategy to verify the validity of the e-mail deal with.
- Invalid – This implies the e-mail deal with can’t obtain emails.
This data helps you decrease your bounce charge as a lot as doable. Hunter recommends specializing in Legitimate e-mail addresses and Accept_All addresses with a confidence rating of no less than 85%.
Bulks
The Bulks function is further helpful for locating contact particulars primarily based on a listing of domains, names, and firms – and verifying all of the discovered contacts.
You possibly can add the listing of domains or firm names manually or from a file. Afterward, you possibly can set filters, similar to:
- E-mail sort
- Departments
- Required fields
Together with that, you may as well confirm these e-mail addresses and embrace the sources within the output.
As soon as your Bulk listing is full of prospect information, you possibly can simply add them to the listing of leads for the Campaigns function, by clicking on the “Import” button. That is fairly helpful for rushing up the preparation course of for e-mail outreach campaigns.
The Bulk function is kind of easy to know. It means that you can course of as much as 25k domains or firm names in a single batch. In nearly a minute, you’ll get all of the vital information a few prospect, similar to full title, place within the firm, e-mail deal with, and extra.
Campaigns
Hunter’s Campaigns lets you create customized e-mail sequences that seamlessly combine with different options.
Crafting e-mail sequences may be very easy in Campaigns. It offers a topic line and e-mail physique fields – and you need to use quite a lot of customized attributes to personalize emails and seamlessly scale them.
There may be additionally a spam checker instrument that analyzes your e-mail copy and offers you suggestions on whether or not your topic line and e-mail copy are well-written, together with ideas for enchancment.
You possibly can add follow-ups to your sequence and set their timing. All of those e-mail sequences may be saved as templates for future use.
As soon as your e-mail messages are finished, you possibly can add recipients to your marketing campaign both from leads saved in Hunter, from a .csv file, or manually.
Keep in mind that your listing of leads can have extra attributes that instantly connect with these you employ in your e-mail content material. That is nice for large-scale e-mail outreach.
As soon as you’re finished with that, you possibly can alter the sending window for a marketing campaign, and an unsubscribe sentence (to be GDPR-compliant). You too can begin your marketing campaign on particular date sooner or later. It is a nice function if you wish to launch a marketing campaign for particular occasions like Black Friday and Cyber Monday, however have the marketing campaign ready a number of months earlier.
After confirming the settings, you are able to do a last verify of your marketing campaign and the way it will look when despatched to the chosen leads.
Aside from crafting e-mail outreach campaigns, the Campaigns include superb options that may show you how to ship higher campaigns:
- Engagement
- Inbox
- Reporting
The Engagement tab serves as a dashboard the place you possibly can verify how recipients interact along with your emails:
- Did they open your emails (and what number of occasions)?
- Did they click on in your emails (and what number of occasions)?
You too can add leads in an present or new marketing campaign, or cancel scheduled emails in bulk – primarily based on the leads from the Engagement tab.
Other than the holistic view, you may as well entry the detailed view, the place you possibly can:
- See extra particulars of a selected lead
- Test how the related customized attributes have been stuffed
- Add notes if you wish to differentiate a selected lead
- Take a look at what marketing campaign the lead is assigned to
- Test the timeline of the current lead exercise
Hunter Campaigns has an built-in inbox function, the place you possibly can learn and reply to emails such as you would inside any ESP. You too can filter emails by campaigns and e-mail accounts you employ for outreach, which makes the group a lot simpler than some mainstream ESPs.
The largest good thing about the the Inbox function is that you’ve all of the conversations in a single place, irrespective of what number of e-mail accounts you may have. This not solely saves time but additionally helps you be laser-focused on recipients who responded to your emails and will increase workforce collaboration.
The reporting tab is particularly helpful for monitoring the efficiency of your e-mail campaigns over a sure interval. You possibly can filter the studies by campaigns, workforce members, e-mail accounts, and e-mail domains you employ with Hunter.
You possibly can monitor metrics similar to:
- Despatched emails
- Bounce charge
- Open charge
- Click on charge
- Reply charge
- Success charge
These are all vital metrics to have in a visually enticing and intuitive approach – that may show you how to decide if you want to enhance your e-mail copy or marketing campaign settings.
Extensions and Integrations
Other than Hunter’s main app, they’ve extensions and integrations that’ll assist streamline your lead era and outreach processes.
Hunter Chrome Extension
Hunter.io’s Chrome extension means that you can scrape the emails of the web site you’re presently searching. You too can save the specified emails as leads inside Hunter’s app. Needless to say you can not ship emails with this extension.
Hunter for Sheets
The Google Sheets extension is further helpful. It has three foremost options:
- Discovering emails by area
- Discovering emails by title and firm
- Verifying emails
By putting in the free extension, you’ll be capable of carry out these actions on leads you retailer in Google Sheets with out having to export and import information between instruments.
API Entry
Hunter helps builders by permitting them to put in varied options to boost their apps.
Hunter offers API for these options:
- Area Search
- E-mail Finder
- E-mail Verifier
- Leads
- Campaigns
Integrations
Hunter has a big selection of integrations that may optimize your outreach course of. You possibly can combine Hunter along with your favourite CRM platform and enrich the CRM leads with all Hunter exercise.
Moreover, you possibly can combine Hunter with varied spreadsheet instruments to carry out actions similar to scraping emails from domains or verifying emails inside a spreadsheet.
Lastly, Hunter helps integration with varied automation instruments, similar to Zapier, which lets you join Hunter to dozens of apps and create helpful automations. I received’t listing the entire integrations for the sake of this Hunter evaluation, however right here’s a snapshot of them:
Hunter.io Pricing
No Hunter.io evaluation could be full and not using a breakdown of their pricing & plans:
Hunter gives 4 all-in-one outreach platform pricing choices:
- Free ($0)
- Starter ($34/month)
- Progress ($104/month)
- Enterprise ($349/month)
Yearly plans offer you 30% financial savings in comparison with month-to-month plans, and credit final for 12 months with no month-to-month resets—far more versatile than many rivals. Plus, each plans embrace free integrations and limitless workforce members, making Hunter the proper match for rising groups.
Hunter additionally has a free plan that you need to use indefinitely. Though it doesn’t look like a lot, it may be a fantastic choice for attempting it out or for small-scale outreach.
For instance, you need to use the Campaigns comparatively unrestricted, as you possibly can create as many campaigns as you need for 500 recipients every (minus the superior reporting). Together with that, you need to use the Uncover and Alerts options as a lot as you need. You too can use the E-mail Finder and Verifier instruments, albeit with a restricted quantity of credit.
One other pricing choice is Information Platform, appropriate for customers who want entry to Hunter information solely (by way of API or Bulk file processing). This pricing choice doesn’t present entry to Uncover, Campaigns, and different options obtainable within the All-in-one plan.
The search credit are counted on this approach:
- 1 search credit score is counted from 1 to 10 e-mail addresses discovered per area with a Area Search. This lets you rise up to 100 e-mail addresses for 10 search credit.
- 1 search credit score is counted for each e-mail discovered with the E-mail Finder. A verification is included at no further value.
- 1 verification credit score is counted for every e-mail processed within the E-mail Verifier (apart from Unknown and Disposable emails which might be skipped). No credit are counted if Hunter can’t discover an e-mail. You solely pay for verified emails.
In my view, Hunter gives a really progressive pricing plan by permitting customers lifetime free plan entry, one-time cost choices, and yearly subscription reductions. This pricing construction units it aside from its rivals as a extra accessible choice.
What Different Hunter Evaluations Must Say
Let’s take a look at what Hunter.io customers need to say in regards to the instruments, from varied different evaluation platforms:
These are the issues most different Hunter customers like in regards to the platform:
- Intuitive person interface
- Correct e-mail finder and verification instruments
- Seamless integration of the outreach instrument
Now, let’s dive into a number of of those constructive (and adverse) Hunter evaluations from otherplatforms:
And now for some lower than stellar evaluations, highlighting the place some customers really feel the platform has room for enchancment:
- Outdated e-mail database in some circumstances
- No LinkedIn integration
- Give attention to scraping e-mail addresses from web sites
Hunter.io’s Buyer Help Expertise
If you wish to discover ways to use Hunter’s instrument stack, they’ve a helpful assist heart that helps you get began with Hunter and turn into its energy person.
We needed to get a grasp of how their assist works by asking them a few particular pricing case:
When you place your question, a chatbot will attempt to clear up your drawback by linking to related assist heart articles. That didn’t clear up the problem, so we used the “One thing else” choice, which connects you to a human assist agent.
Whereas Hunter states their normal reply time (if you’re not on a cost plan with precedence assist) is round a number of hours – I obtained a response inside 20 minutes. The response was clear and straight to the purpose, which solved the problem.
The person suggestions on their buyer assist is generally constructive:
All in all, primarily based on my expertise and from different customers, Hunter has top-notch buyer assist which received’t go away you upset. This alone is a standout function of their workforce that made my Hunter.io evaluation a delight to compile.
Hunter.io & GDPR
Hunter is GDPR-compliant, and it permits its customers to adjust to GDPR in two foremost methods:
First, the entire e-mail addresses inside Hunter’s database are publicly obtainable. In some circumstances, you possibly can see the e-mail sources as properly. If there are not any publicly obtainable sources – Hunter will discover the sample for a selected area and guess the e-mail deal with of that individual.
Secondly, the entire emails despatched by way of Hunter’s marketing campaign function have an opt-out hyperlink, which makes your outreach GDPR-compliant.
Hunter.io vs. Different Chilly E-mail Instruments
As a set of instruments specialised for locating e-mail contacts and reaching out to them, Hunter has quite a few rivals in the marketplace. Let’s wrap this Hunter.io evaluation up by seeing how they evaluate to a few of their greatest rivals.
Hunter.io vs Apollo.io
Apollo.io is rather more than a lead finder instrument – it’s a full advertising and marketing suite, so that may put it forward of Hunter for some customers. It has most of Hunter’s options, together with extra strong analytics and reporting.
Its database high quality just isn’t similar to Hunter’s. Nonetheless, if you’re on the lookout for a unified platform for locating leads and reaching out to them – Apollo.io is a good alternative. However if you’re primarily all in favour of discovering verified leads – Hunter wins on this comparability.
Hunter.io vs Snov.io
Snov.io is in lots of elements equal to Hunter. It has an analogous stack of instruments like Hunter but additionally offers LinkedIn prospecting, multichannel outreach, and e-mail warmup.
Nonetheless, it doesn’t have a sturdy B2B database function, and total – Snov.io hasn’t obtained such a powerful lead database as Hunter.
Snov.io is a greater instrument if you’re on the lookout for a full e-mail advertising and marketing suite, whereas Hunter is healthier if you’re centered on discovering leads which might be extra more likely to be legitimate.
Hunter.io vs FindThatLead
Though very comparable, FindThatLead means that you can lookup emails primarily based on a listing of LinkedIn profiles. That could be a helpful new e-mail supply, and Hunter presently doesn’t have that function.
One other distinction is within the pricing construction. Whereas Hunter gives a free plan that’s fairly restricted relating to E-mail Finder and Verifier credit – you may have entry to all of its options. However, FindThatLead solely has a 7-day free trial, no limitless free plan.
Hunter.io wins not as a result of it has one function much less, however as a result of it means that you can use its free plan so long as you need.
My Ultimate Verdict on My Hunter.io Evaluation: 👍👍
Two thumbs up. Hunter has been a vital instrument in my very own e-mail advertising and marketing stack for five+ years.
It has one of the vital correct e-mail deal with finders (and verifiers) in the marketplace, which is the go-to function I take advantage of most frequently. I like these two instruments a lot as a result of they can be utilized loads even with their Free Plan.
Together with these two favourite options, Hunter additionally offers you with an intensive firm database that may stage up your lead era choices whenever you’re able to take your outreach critically.
Couple the lead era with e-mail outreach campaigns—and you’ve got a fairly full outreach answer at your fingertips.
Hunter’s distinctive pricing construction is pleasant to each informal and energy customers (one other win) and even free customers have entry to totally practical e-mail outreach campaigns.
Until your organization has an enormous advertising and marketing workforce that depends on e-mail outreach, Hunter is the proper e-mail outreach instrument.
You’ll unlock all of the instruments you want with the intention to discover and attain out to your prospects—in a approach that really works.
And this concludes my Hunter.io evaluation! Go strive their instruments with a free account in the present day, you received’t be upset.
