Globe lately showcased its revolutionary, technology-driven catastrophe resilience methods and its dedication to mitigating local weather dangers on the sidelines of the Asia Pacific Ministerial Convention on Catastrophe Danger Discount (APMCDRR) 2024.
In a well timed occasion mounted alongside the Ayala Group, Globe outlined the corporate’s holistic strategy to catastrophe danger discount (DRR), encompassing superior know-how options, strong infrastructure, and community-centered response measures.
“Dependable infrastructure is essential in making certain decreased downtime providers throughout disasters. Globe constructs and retrofits towers to face up to excessive climate, factoring in dangers similar to flooding, earthquakes, tsunamis, and volcanic eruptions. Backup energy sources have additionally been put in to scale back community interruptions and guarantee continuity,” Yoly Crisanto, Globe’s Chief Sustainability and Company Communications Officer.
In partnership with the Nationwide Catastrophe Danger Discount and Administration Council (NDRRMC), Globe performs a significant function in disseminating geo-tagged catastrophe alerts, as required by Republic Act 10639, or “The Free Cellular Disasters Alert Act.”
Past prevention, the cellular chief has established swift response mechanisms to assist affected communities, together with pre-positioning sources like Cell website on Wheels (COW), Tower on Wheels (TOW), Cell website at Much less Footprint (CALF), Genset on a Truck (GOAT), and Emergency Base Stations to take care of connectivity in disaster-affected areas.
Libreng Tawag, Libreng Charging (LTLC) stations are additionally deployed in disaster-hit areas to supply residents important communication providers amid energy outages. In the meantime, Globe’s telehealth supplier KonsultaMD provides medical and psychological well being providers to help in catastrophe restoration.
Worker volunteers additionally assist put together and distribute aid provides, reflecting Globe’s dedication to neighborhood restoration and rebuilding. By Globe Rewards, prospects can straight donate to accomplice organizations, offering help for these in want.
Globe’s dedication to local weather motion can also be key to its catastrophe danger discount technique. By pursuing its net-zero ambition, the telco large seeks to scale back the dangers posed by excessive climate and different climate-related threats by local weather mitigation.
Alternatively, talking on the panel dialogue on “Leveraging Digital Developments for Early Warning Dissemination and Communication,” Emmanuel Estrada, Globe Vice President for Regulatory Growth and Technique, highlighted the significance of a multi-channel strategy for emergency communications.
He emphasised that integrating cell broadcasts with location-based SMS and numerous channels— similar to sirens, billboards, TV, radio, cellular apps, and social media —would considerably develop viewers attain. Sustaining consistency throughout platforms is essential to forestall confusion and be certain that info is delivered clearly and successfully.
“In occasions of emergency, it’s essential that we leverage all present and in-service applied sciences to ship Emergency Alert Warning Messages (EAWM) to as many individuals as doable. This implies we can not rely solely on cellular networks,” he pressured.
Estrada additionally shared that Globe is exploring low-earth orbit (LEO) satellite tv for pc know-how to make sure uninterrupted communication in areas the place terrestrial networks might fail. These satellite tv for pc providers can lengthen connectivity to distant or disaster-affected areas, enhancing resilience for emergency groups.
With catastrophe preparedness embedded in its enterprise mannequin, Globe applies the rules of Resilience by Design (RD) all through its community lifecycle, making certain that crucial infrastructure, similar to satellite tv for pc hubs, are positioned safely to take care of service continuity.
The APMCDRR 2024 gave Globe a worthwhile alternative to current its DRR accomplishments and reaffirm its dedication to defending Filipinos by revolutionary applied sciences and sustainable practices. With over 4,000 attendees, this yr’s convention emphasised accelerating DRR efforts to mitigate the results of local weather change and pure disasters throughout the area.
To be taught extra about Globe, go to www.globe.com.ph.
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