The collaboration heralds the affiliation’s Greek market debut, extending HSMAI’s membership and trade main certification alternatives to SAC’s extremely regarded alumni community of greater than 6,000 hospitality professionals and all trade executives in Greece.
HSMAI Europe, the European arm of the Hospitality Gross sales and Advertising and marketing Affiliation Worldwide (HSMAI), the trade’s main advocate for clever, sustainable income development globally, is making its Greece debut after signing a Memorandum of Understanding (MoU) to determine a collaborative partnership with famend hospitality schooling establishment, Swiss Alpine Middle (SAC).
Marking a serious milestone for HSMAI Europe because it seems to be to quickly increase its pan-regional presence, the settlement extends membership and unique skilled improvement alternatives to SAC’s esteemed, 6,000-strong alumni community, lots of whom maintain distinguished positions globally. This consists of entry to HSMAI Europe’s extremely regarded workshops and trade main certification programmes in income administration, gross sales, management and buyer centricity.
A famend hospitality schooling establishment headquartered in Alpnach Dorf-Obwalden, Switzerland, SAC’s world-revered legacy consists of the institution of its first worldwide campus in Greece in 1987. Providing world-class programmes in Hospitality and Tourism Administration, in addition to Culinary Arts Administration, SAC, like HSMAI, champions excellence in hospitality schooling, making the companions an ideal match.
As a part of the collaboration, two of SAC’s present college students will be a part of HSMAI Europe’s Scholar Council, the primary initiative of its variety to span resort enterprise colleges and universities. It helps college students and schooling establishments resembling SAC construct a community past their ordinary scope, stimulate college students’ skilled development, and creates a way of trade belonging and satisfaction.
Ingunn Hofseth, President & CEO, HSMAI Area Europe, mentioned:
“It’s an honour to associate with Swiss Alpine Middle, an establishment recognized worldwide for its dedication to excellence in hospitality schooling, to increase HSMAI Europe’s presence to Greece, a market with enormous potential for our affiliation and its hospitality trade group. Collectively, we are going to present unparalleled alternatives for skilled improvement, empowering hospitality professionals to boost their business acumen. We’re additionally trying ahead to leveraging the wealth of information at SAC and its highly effective alumni, with among the trade’s best minds offering an distinctive contribution to our affiliation.”
Sybil Hofmann, President, Worldwide Programmes, Swiss Alpine Middle (SAC), added:
“HSMAI stands as a world hub for professionals in gross sales, advertising, and income administration throughout numerous sectors inside hospitality. Over the previous three many years, I’ve actively contributed to the development of hospitality and tourism schooling in Greece. It brings me immense satisfaction to introduce HSMAI to the Greek market. This organisation locations a big emphasis on schooling and has emerged as a number one pressure in recognising and disseminating tendencies throughout the hospitality realm.
“With Greece’s tourism trade experiencing a resurgence post-pandemic, I’m assured that quite a few professionals will discover immense worth in aligning with HSMAI. By leveraging its wealth of greatest practices, people can improve their gross sales and advertising methods whereas benefiting from world-class workshops in income administration, gross sales strategies, advertising methods, and management improvement.”
HSMAI Europe is happy to announce its upcoming press convention, scheduled to happen in Athens on Thursday afternoon, Might 23. Executives and professionals from the Greek hospitality sector are cordially invited to attend. This occasion will function a platform to debate necessary updates and initiatives throughout the hospitality trade, together with the revealing of upcoming workshops.
Moreover, within the Autumn season, HSMAI Europe will probably be organizing a pre-certification workshop inside income administration, adopted by a world examination. This workshop and examination current a useful alternative for professionals to boost their careers by acquiring the distinguished Licensed Income Administration Govt (CRME) certification, acknowledged globally for its requirements of excellence in income administration.
The CRME certification, already adopted by international resort chains, is designed to assist hospitality professionals improve their income administration experience. It certifies them as: an expert within the area of income administration and clearly conversant with its intricacies and significance; competent to develop an infrastructure to help income administration throughout the framework of an organisation; capable of maximise income alternatives and optimise income by managing income; able to making knowledgeable selections to simply accept or reject enterprise to satisfy total organisational targets; and proficient on the artwork and science of income administration
Main the Athens pre-certification workshop is Frederic Toitot, a seasoned hospitality and journey skilled with 15 years of expertise at Accor’s international headquarters. He’s at the moment Founder and Managing Director at Resort Video games and member and previous chair of the HSMAI Europe Income Optimisation Advisory Board.
Skilled insights on the hospitality market in Greece and wider Europe have additionally been bolstered by two current HSMAI Europe appointments, every held by professionals with Greek heritage. Revered trade veteran Dimitris Manikis, President EMEA at Wyndham Accommodations & Resorts, has joined the affiliation’s board of administrators, and Kostas Ioannidis, Gross sales Director, International Gross sales Europe, at IHG Accommodations & Resorts has taken the helm as Gross sales Advisory Board Chair for HSMAI Europe.
For extra info on HSMAI Area Europe, membership, initiatives, and occasions, e mail postbox@hsmai.eu