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Affordability, Flexibility and Personalised, Native Experiences Are Key Components Driving Leisure Journey in 2025, Per New Report




  • Affordability, Flexibility and Personalised, Native Experiences Are Key Components Driving Leisure Journey in 2025, Per New Report – Picture Credit score TravelBoom Advertising   

TravelBoom Resort Advertising, a number one supplier of modern digital options for the hospitality trade, right this moment introduced the publication of latest analysis to offer corporations within the hospitality and tourism sector with a deep-dive take a look at the evolving leisure journey panorama.

Its 2025 Leisure Journey Examine presents actionable insights for a way these industries can higher attain and interact with leisure vacationers right this moment.

One dominant theme that emerged was that right this moment’s leisure vacationers are extra inclined to pay for a lot of these experiences if corporations prioritize affordability, flexibility and personalization.

Earlier this month, the U.S Journey Affiliation revealed a report that predicted that spending on home leisure journey will enhance by 3.9%, surpassing $1 trillion in 2025. 

“Leisure journey is considered one of life’s most fulfilling experiences and economic system however, customers have instructed us that they actually wish to pursue and cherish a lot of these adventures,” stated Pete DiMaio, Chief Working Officer, TravelBoom Resort Advertising. “As an trade, we want to ensure we’re doing our half to present customers what they need and that was the impetus for why we initially commissioned this analysis.”

Under is a abstract of the report’s key findings and actionable takeaways:

  • Prioritize worth and adaptability. Rising journey prices have led to elevated demand for budget-friendly choices, with reductions, bundled packages and versatile reserving insurance policies being among the many prime requests. 28% of respondents stated they had been actively looking for extra reasonably priced lodging. 72% cited beneficiant cancellation insurance policies as essential to lowering reserving uncertainty. 
  • Make the most of personalization for larger conversions. 56% of respondents stated they most well-liked extra customized journey choices.
  • Embrace native tradition and wellness. 43% confirmed curiosity in wellness retreats and prioritized actions like spa therapies (83%), meditation (57%), and health courses (42%). Respondents additionally positioned a excessive worth on partaking with native companies and cultural experiences – 46.2% actively search them out throughout journeys.
  • Tech is a vital journey perk. 74% cited the supply of high-speed web as considered one of their prime leisure journey work-friendly perks. 
  • Maximize social media and influencer impression. Social media, significantly YouTube (24%) and Fb (18%), play a serious function in informing and driving leisure journey choices. On-line critiques are one other impactful channel, with 70.6% of respondents unwilling to e-book with out first consulting critiques. 
  • Stability sustainability and prices. 67% of respondents worth eco-friendly practices. 28% stated they’re prepared to pay extra for them. This discovering underscores the potential alternative to place inexperienced initiatives as cost-friendly, including additional worth to the visitor expertise. 
  • Use loyalty applications to drive direct bookings. Greater than 60% of vacationers choose resorts with immediate loyalty rewards and this technique could assist to speed up direct bookings.

TravelBoom polled 500 respondents nationwide who’ve had a minimum of one leisure journey within the final 12 months. The survey was carried out in December 2024. 

For extra info or to obtain the total report, click on right here.

 

About TravelBoom Advertising

TravelBoom focuses on creating and executing personalized data-driven advertising and marketing options that drive direct bookings and development for its purchasers. With over 25 years of expertise in digital advertising and marketing for journey and resorts, TravelBoom leverages superior information science and analytics to uncover insights and develop methods that drastically improve outcomes for our purchasers and scale back reliance on third-party channels. TravelBoom can also be host of the world’s #1 ranked Resort Advertising Podcast and its quarterly Traveler Sentiment Examine each of which may be discovered at www.travelboommarketing.com.

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