TikTok has pulled in over a billion customers—yeah, billion—all scrolling for laughs, studying one thing cool, or simply discovering no matter grabs their consideration.
That’s a reasonably wild alternative in the event you’re seeking to develop your viewers and snag some followers. However, developing with TikTok concepts that truly stick? Not really easy.
For those who’ve simply arrange your account and don’t have any clue the place to start, or in the event you’ve already posted just a few clips however really feel such as you’ve hit a wall, I’ve obtained you.
Right here’s what I’m gonna do: I’ll present you what makes TikToks go viral, toss out 15 video concepts you may run with, and provide you with just a few tricks to increase your possibilities of touchdown on somebody’s “For You” web page.
Prepared? Let’s hop in.
What Makes a TikTok Go Viral?


Alright, let’s discuss concerning the secret sauce for TikTok success. For those who’re questioning why some movies blow up whereas others barely get just a few views, it often boils down to 1 (or extra) of these items:
#1 It clicks with individuals
that feeling once you see a video, and also you’re like, “Wow, it’s like they’re inside my head”?
That’s relatable content material proper there. It helps others really feel seen, whether or not you are sharing a private story or highlighting a type of “everybody’s been there” moments. And when individuals really feel seen, they stick round.
A examine even discovered that just about 90% of TikTok customers love content material that feels private to them. So in case your movies don’t hit that nerve? They’re in all probability swiping previous.
#2 It lifts them up
I’m not speaking about slapping a motivational quote in your video and calling it a day. Actual inspirational content material will get individuals enthusiastic about what’s doable—like sharing the way you overcame one thing or how they’ll attain their targets. Individuals love that stuff as a result of it’s optimistic and leaves them feeling good.
Roughly one-third of TikTok customers reported a robust affinity for uplifting movies. So yeah, sprinkle in a bit hope and encouragement—you by no means know who may want it.
#3 It teaches them one thing new
TikTok is principally the brand new Google. Individuals are utilizing it to determine what to eat, easy methods to model their hair, and even handle their cash. If you understand one thing cool or helpful, share it! Fast how-tos, tutorials, or suggestions? These can get you seen quick. Plus, brief and snappy movies are method simpler to face out with right here than making an attempt to rank on a search engine.
#4 It retains them entertained
Individuals go on TikTok to really feel one thing, whether or not it’s laughter, curiosity, or pure pleasure. So in the event you’ve obtained a shaggy dog story, a singular method of taking a look at issues, and even just a few killer dance strikes, lean into that. Entertaining content material hooks individuals straight away, and that’s what makes TikTok, nicely, TikTok.
How TikTok Decides What Goes Viral


Alright, let’s get into cracking the TikTok algorithm—as a result of that’s how your movies blow up. When your content material is relatable, inspiring, academic, or simply plain enjoyable, individuals can’t assist however interact with it. They’re watching it to the top, double-tapping that coronary heart, tagging their associates, and hitting “share.”
And guess what? TikTok notices it.
When the algorithm sees individuals vibing together with your video, it begins pushing it to much more customers. That’s the way you get onto the For You Web page (FYP), TikTok’s house display screen that’s customized for each single person.
However TikTok doesn’t simply toss your video into the highlight randomly. It really ranks your content material primarily based on a mixture of issues, like:
- What individuals do together with your video: Are they liking it, commenting, sharing it with their group chats, or watching the entire thing? The extra engagement, the higher.
- What’s in your video: Captions, hashtags, sounds, textual content overlays—all of the little particulars you add to make your video pop matter greater than you suppose.
- The place you’re coming from: Issues like your language, gadget, and site settings don’t carry as a lot weight, however they’ll nonetheless nudge your video in the suitable route.
So right here’s what I’d do (If I had been you): earlier than you hit “publish,” take a step again and suppose—how are you going to make your video irresistible? Maintain these components in thoughts as we dive into some video concepts you may steal (don’t fear, I received’t inform). Let’s get you on that FYP!
TikTok Video Concepts You Can Run With
#1 Present Individuals Easy methods to Do One thing Cool (Your Means)
Tutorials are all over the place nowadays, and for good cause. Whether or not it’s fixing one thing, making one thing, or figuring one thing out, individuals love step-by-step guides. And TikTok? It’s a goldmine for this type of content material. Simply kind “tutorial” into the search bar, and TikTok will present you precisely what’s trending.
Add your particular talent or matter, and growth—you’ve obtained prompt inspiration. Like this TikTok video of mine that went viral and obtained over 4 million views.
Now, right here’s the enjoyable half. As an alternative of simply copying what’s already on the market, take into consideration how you can stand out. Perhaps your method is faster, funnier, or simply extra relatable. No matter it’s, lean into that.
Right here’s How I’d Deal with It:
- Try the competitors. Take a look at the highest movies in your area of interest, and ask your self: What’s lacking? How are you going to make yours higher or totally different?
- Dig into the feedback. Critically, it is a goldmine. Individuals typically ask questions the creator didn’t cowl, and that’s your probability to leap in and provides them the solutions they’re in search of.
- Map it out. I’m not saying you want a Hollywood-level manufacturing plan, however a fast script or storyboard could make your video movement method higher.
- Maintain it easy. Not into exhibiting your face? No downside. A voiceover works simply as nicely and allows you to preserve the concentrate on the steps or course of.
If you wish to learn the way I created this viral TikTok video, try my weblog publish right here.
#2 Attempt Out a Life Hack (So They Don’t Have To)
I’m positive you’ve seen these viral life hack movies—those that promise to make your day simpler or clear up an issue you didn’t even know you had. A few of them are pure genius, however others are straight-up nonsense.
Share the hacks you’ve really tried and beloved, or higher but, take a look at out these “too good to be true” hacks everybody’s buzzing about.
“Life hacks that work” is certainly one of TikTok’s most searched phrases. Which means there’s an entire crowd on the market in search of the actual deal.
How I’d Go About It:
- Begin together with your go-to hacks. Obtained a trick that saves time or solves a standard downside? Share it! Bonus factors if it’s tied to one thing you’re already captivated with.
- Maintain it actual. Did the hack work? Was it an entire flop? Or perhaps you discovered a greater approach to do it? Regardless of the end result, spill the tea—your viewers will admire the honesty.
- Don’t skip the fails. Not each hack is foolproof. Present the errors to keep away from so your viewers can skip the frustration.
#3 Reply Questions Like a Professional
For those who’ve been posting for a bit, you’ve in all probability seen one thing: individuals like to ask questions within the feedback. And that’s good—it’s like they’re handing you ready-made video concepts on a silver platter. You may take these questions and switch them right into a Q&A or FAQ-style video. Straightforward content material, and it’s tremendous participating.
However what in case your remark part’s a bit quiet? No worries—you may all the time pull questions from different locations. For instance, Instagram’s query sticker in Tales is a improbable device. Simply ask your followers to drop their burning questions, and also you’re set.
Q&A movies are tremendous helpful and actually make your viewers really feel like they’re being listened to, which retains them coming again for extra.
#4 Drop Some Recreation-Altering Ideas
Social media traits can typically unfold some fairly sketchy recommendation. For those who’ve noticed individuals doing issues all fallacious or combating unhealthy suggestions, that’s your second to shine. Share the proper approach to do it.
Whether or not it’s skincare hacks, organizing your property, or conserving your crops alive (taking a look at you, fiddle-leaf figs), individuals love sensible suggestions they’ll belief. Discovered one thing just lately that made your life 100% simpler? Don’t preserve it to your self—let your viewers in on the key.
How You Can Make It Click on:
- Try what individuals are asking you. Scroll via your feedback or DMs. Are people consistently asking the way you get flawless pores and skin, good lighting, or nice sound? Take their questions and switch them into a fast suggestions video.
- Present, don’t simply inform. Stroll them via your course of, share your outcomes, and allow them to see why your suggestions work. It’s all about being actual and relatable.
#5 Share an Wonderful Transformation
I don’t find out about you, however there’s one thing so addictive a few good transformation video. Watching one thing go from “meh” to “wow” is a pure satisfaction. Perhaps you’re flipping a thrifted shirt right into a killer outfit or turning a cluttered nook of your property right into a dreamy setup—it doesn’t matter. Individuals love seeing the entire course of, particularly once you begin with a tough “earlier than” and end with a powerful “after.”
However transformations aren’t nearly DIY or house makeovers. Suppose larger. You might present the way you cleared up your pores and skin, switched up your profession, or tackled a private aim. The purpose is to take your viewers on that journey with you—from the battle to the payoff.
Begin with the messy, imperfect “earlier than” (sure, individuals wish to see the chaos), stroll them via the way you made it occur, after which hit them with the massive reveal.
#6 Instagram vs. Actuality: Maintain It Actual
You understand how Instagram is all about these good photographs—those with simply the suitable lighting, flawless angles, and an insane quantity of enhancing? Yeah, however what’s actually happening behind the scenes? That’s the half individuals really wish to see. What number of tries did it take to get that “easy” picture? What chaos was cropped out of the body?
TikTok isn’t about perfection—it’s about being actual. That’s why Instagram vs. Actuality movies are blowing up. Present what life actually seems to be like, whether or not it’s you with out the filters, a journey spot that’s extra “meh” than magical, or the mountain of laundry hiding behind your Instagram-worthy nook of the home.
How You Can Make It Work:
- Take into consideration the battle. What’s one thing that appears method simpler than it truly is? Perhaps that lovely household picture took two hours as a result of your child stored face-planting within the mud. Or perhaps your spotless kitchen is a uncommon miracle, and the same old state of issues is whole chaos.
- Get weak. Don’t maintain again—present the messy, awkward, and actual moments. TikTok thrives on authenticity, and your viewers will join with you extra after they see you being real.
#7 Take Them Behind the Scenes
Individuals are nosy. They love understanding what’s taking place behind the scenes, particularly with regards to the way you create your content material. For those who’re recording a podcast, filming movies, or diving into one thing else completely, sharing a bit behind-the-scenes have a look at your course of is an effective way to interact your viewers.
How I’d Do It:
- Double up in the event you’re filming. Use one digital camera for the precise content material and one other to document you in motion. However hey, in case your factor isn’t video creation, one digital camera is completely sufficient to get the job accomplished.
- End sturdy. Don’t go away individuals hanging—exhibit the ultimate product! You may both drop it in the identical video or hyperlink to it within the feedback.
#8 Let Them In on Your Inventive Course of
that factor you do—whether or not it’s portray, crafting, designing, or creating one thing wonderful from scratch? Individuals wish to see the way it all occurs. Sharing your artistic course of isn’t simply fascinating—it’s an opportunity to attach together with your viewers on an entire new degree.
For those who’re an artist, you may pace issues up and present your complete creation from begin to end in a minute or much less.
Watching hours of exhausting work compressed into seconds is oddly satisfying. And in the event you run a small enterprise? Giving potential prospects a peek into your course of makes them admire your work much more—and may simply persuade them to hit “Add to Cart.”
#9 Convey Them Alongside for a “Day within the Life”
Individuals are obsessed with “Day within the Life” movies. With over 9 billion views beneath the hashtag, it’s clear these fast vlogs are successful. And it is smart—there’s one thing fascinating about seeing how different individuals spend their day.
Why do these work so nicely? Easy. Individuals love relatable content material. Perhaps your day evokes them to be extra productive or aware, or perhaps it simply helps them perceive another person’s perspective. Both method, your story issues.
Right here’s How I’d Do It:
- Maintain it sincere. Don’t really feel like you must glam it up. Present your actual day—the highs, the lows, and all the pieces in between.
- Have a recreation plan. Jot down the important thing moments you wish to seize so that you don’t overlook something essential. It’ll make enhancing method simpler too.
- Catch their eye with the title. Use a title that grabs consideration—one thing that makes individuals curious or really feel related to your story.
#10 Let’s Do a “Get Prepared With Me” (GRWM)
Alright, let’s discuss GRWM movies. These began with magnificence vloggers on YouTube, however TikTok has taken them to an entire new degree.
You don’t must be a make-up artist or style guru to hop on this pattern. Regardless of in the event you’re prepping for work, heading to highschool, having fun with an evening out, or just settling in to binge-watch your favourite sequence in cozy pajamas, there’s all the time area in your distinctive tackle a get-ready-with-me second.
How I’d Make It Yours:
- Present the actual deal. In case your mornings are extra “scramble to search out matching socks” than a relaxed aesthetic vibe, personal it. Keep in mind, chaos is relatable, and relatable wins each time.
- Share your hacks. Obtained a trick to make mornings simpler? A favourite product you swear by? Present it off.
- Make it visually enjoyable. For those who’re not speaking via your routine, let your photographs do the work. Mess around with totally different angles, clean transitions, or edits that preserve the video participating.
- Decide the vibe. Whether or not it’s ASMR out of your routine or a trending sound, the suitable audio makes an enormous distinction.
- Attempt one thing totally different. Not feeling the GRWM vibe? Flip it. Do a “Get Unready With Me” as an alternative, and present your viewers the way you unwind after a protracted day.
#11 Attempt Out a Trending Problem
If there’s one factor TikTok is understood for, it’s traits. They pop up quick, take over your feed, and all of a sudden everybody’s leaping on board. Tendencies are tied to particular sounds or themes, so all you must do is put your spin on it.
Consider it like this: you hear a trending sound, and your job is to create a video that matches the vibe. It’s a fast approach to keep related and increase your possibilities of exhibiting up on somebody’s feed.
Discovering traits is simple—simply spend a bit time scrolling via the For You or Uncover pages. As soon as you see one thing you want, it’s all about making it your personal.
Most traits don’t want fancy edits or hours of effort, however they’ll nonetheless rack up views like loopy.
How I’d Do It:
- Decide a pattern that matches you. Not each pattern will vibe together with your model or area of interest, and that’s advantageous. Select one which seems like one thing you’d really take pleasure in making.
- Scope it out first. Watch how different creators are utilizing the pattern to get some concepts. For instance, the #RaisedBy pattern had individuals sharing throwback photographs of the individuals who raised them.
- Make it yours. Add your persona or twist to the pattern—take into consideration the way it ties again to your content material or story.
- Use the sound. If you’re prepared, hit “Use this sound” and begin filming. Let the pattern do the heavy lifting whilst you make it uniquely yours.
#12 Dive Right into a TikTok Problem
I do know the thought of dancing in entrance of a digital camera may sound a bit intimidating, however don’t let that cease you. These challenges are extra about having enjoyable and exhibiting off your persona than perfecting your strikes. And in the event you’re working a enterprise? Even higher! Get your staff concerned—it’s an effective way to point out off your organization’s vibe and tradition.
Not into dancing? No biggie. You may nonetheless hop on a trending problem through the use of the sound in a very totally different method. Perhaps you create a humorous skit, share a behind-the-scenes second, and even exhibit your merchandise. It’s all about making it work for you.
Right here’s How You Can Nail It:
- Discover your problem. Spend a couple of minutes on the Uncover or For You pages, and also you’ll see what’s trending. Decide one thing that matches your vibe or provides you room so as to add your twist.
- Add your spin. Whether or not you’re sticking to the unique thought or flipping it into one thing new, make the problem really feel like yours.
- Use the sound. When you’ve obtained your plan, simply hit “Use this sound” and get began.
#13 Create a Duet That Stands Out
Duets are certainly one of my favourite TikTok options. They allow you to collaborate with out even needing to coordinate with another person. Your video performs aspect by aspect with theirs. Duets are such a enjoyable approach to become involved, whether or not you are reacting, throwing in a humorous twist, or placing your personal artistic spin on issues!
Some creators have even constructed their complete viewers by dueting others and making it uniquely their very own.
How I’d Do It:
- Add your humorousness. For those who’ve obtained a knack for making individuals snort, that is your second. Watch the unique video and take into consideration how one can layer in a humorous narrative or your private response.
- React to one thing your followers care about. Discover a video on a subject your viewers loves and hit document. Your genuine reactions—be it shock, amusement, or uncontrollable laughter—will resonate deeply.
#14 Create an ASMR Video That Hits the Candy Spot
For those who’re not acquainted, ASMR stands for Autonomous Sensory Meridian Response, and it’s all about these oddly satisfying sounds that loosen up you. Suppose the delicate spritz of a sprig bottle, mild tapping, or the crinkle of paper. Individuals love these items, and TikTok is filled with it—the ASMR hashtag has over 500 billion views!
You don’t must be an ASMR professional to leap in. Even when your area of interest is landscaping or organizing, there’s in all probability one thing you’re already doing that creates satisfying sounds. Restocking merchandise? Crinkling wrappers? Putting objects simply so? All of that could possibly be your ticket to an amazing ASMR video.
Right here’s How You Can Make It Work:
- Decide what matches you. Take into consideration what in your day-to-day may work as an ASMR second. Is it the sound of scissors snipping, leaves crunching, or objects being neatly positioned on a shelf?
- Plan your photographs. Take a while to determine what scenes you wish to spotlight and what sounds you’ll concentrate on.
- Maintain the sounds entrance and middle. For those who’re inserting a glass on a counter, make that little clink the star of the present. Every part else? Background.
- Good your audio. No background noise, no distractions—simply clear, crisp sound. Use an enhancing app to tweak issues like EQ and compression for a refined vibe.
#15 Make a Video Utilizing a Trending Sound
You’ve in all probability seen these viral sounds popping up throughout your For You Web page. That’s as a result of TikTok’s trending sounds aren’t simply catchy—they’re a shortcut to getting your video found. You don’t even have to look too exhausting. If you hear a sound you want, simply hit “add to favorites” or “use this sound,” and also you’re able to roll.
Right here’s How I’d Do It:
- Tie the sound to your personal story. Consider a second or expertise in your life that matches the vibe of the sound. Perhaps it’s one thing humorous, awkward, and even completely random. Use that concept as your caption or title—it’ll hook individuals straight away.
My High Tricks to Assist Your TikToks Go Viral
So, you need your TikToks to blow up, proper? Viral movies aren’t about luck; they’re about technique, and I’m right here to share what works. Let’s dive in.
Seize Their Consideration Proper Away
The primary few seconds? Essential. You’ve gotta hook your viewers instantly, or they’ll scroll proper previous. Attempt beginning with an issue your viewers can relate to and teasing the way you’ll clear up it. Or throw out a cliffhanger that retains them guessing—no matter makes them suppose, “Okay, I have to see this.”
Use Textual content to Reel Them In
Textual content in your video? It’s not non-obligatory—it’s a should. Whether or not it’s a single line or full captions, it provides individuals a cause to cease and watch. Plus, subtitles are a recreation changer for individuals watching with out sound (and there are rather a lot of them). Bonus: captions assist your video present up in searches, so it’s a win-win. Use TikTok’s built-in caption device or apps like Opus Clip Ai for an additional polished look.
Nail Your Hashtags
Hashtags are like little breadcrumbs for TikTok’s algorithm. They assist your video land in entrance of the suitable individuals. Let’s say you’re sharing keto recipes—hashtags like #ketorecipes ensure that your content material reaches people who’re into that. My tip? Go for hashtags with fewer movies hooked up so your content material doesn’t get misplaced within the noise.
Keep Constant
If individuals observe you, they need extra of your content material—it’s so simple as that. Maintain them hooked by posting frequently. The best approach to keep constant? Batch-create. Put aside a day for brainstorming, one other for filming, and one other for enhancing. Use TikTok’s scheduling device to maintain all the pieces on monitor. It’s a lifesaver, belief me.
Submit When It Counts
Timing is all the pieces. Check out your best-performing movies and see what time you posted them. For those who’re nonetheless figuring it out, goal for when your viewers is probably going scrolling—suppose lunchtime or early night. Posting at random instances, like midnight? In all probability not gonna reduce it.
Interact With Your Individuals
TikTok loves engagement, and so does your viewers. Encourage feedback by asking questions in your captions or creating content material that sparks a dialog. And when your movies begin gaining traction? Reply to these feedback, reply questions, and present individuals you’re listening. It’s a easy approach to construct a loyal neighborhood and preserve the algorithm blissful.
Don’t Overlook the Fundamentals: Lighting, Audio, and Enhancing
TikTok is nice since you may be scrappy, however even on this platform, high quality issues. In case your lighting’s off, your audio’s messy, or your enhancing feels clunky, individuals may scroll proper previous you.
First up: audio. In case your voice isn’t clear or background noise takes over, it’s recreation over. Be certain your sound is crisp and your music or results don’t overpower what you’re saying. Subsequent: lighting. You don’t want a full studio setup—a window with pure gentle can work wonders. Simply take into consideration the way it helps your video’s vibe. And at last: enhancing. The very best movies movement easily and preserve you hooked from begin to end. Apply your cuts, transitions, and timing—it’ll make an enormous distinction.
Right here’s the important thing to TikTok success: be you.
The very best content material feels actual and shares one thing priceless, whether or not it’s suggestions, a narrative, or only a good snort. Take into consideration your viewers—why do they observe you? What do they love about your area of interest? After you have that discovered, you’ll know precisely easy methods to make your movies stand out.