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How Lengthy Can a URL be for Web optimization In 2024?

How lengthy is “too lengthy” for a URL? 

Each single net web page on the web has its personal distinctive URL. Few of them are lengthy and boring, whereas others are quick and candy. Serps and customers want correctly optimized, concise URLs. 

Wish to grasp the artwork of crafting concise and Web optimization-friendly URL addresses that have interaction guests and enhance your search rankings? Then, learn on.

On this submit, you’ll study;

  • What’s a URL deal with and its significance?
  • How lengthy can a URL be?
  • Greatest practices on URL size and extra

Let’s dive into the small print. 

What’s a URL?

A URL (Uniform Useful resource Locator) is basically an deal with of a webpage on the web.

It’s a distinctive identifier that identifies a particular useful resource, akin to an online web page, picture, or doc, on a pc community. The URL syntax usually permits letters, numbers, and further characters.

Right here’s a superb illustration of various elements of a URL;

parts of url

Fast observe: Not all URLs will comprise each single one among these parts. 

As you may see above, a typical URL consists of the next parts.

Protocol: It specifies the kind of useful resource being accessed. The commonest protocols are:

  • http: Hypertext Switch Protocol, the usual for accessing net pages (not safe).
  • https: Safe Hypertext Switch Protocol is an encrypted model of HTTP that protects knowledge switch (safer and HIGHLY advisable).

Subdomain: That is an extra half earlier than the first area identify, typically used to categorize content material inside an internet site. For instance, we now have a subdomain that begins with, which we created completely to present our eBooks.

Second-level area: That is the principle identifiable identify of the web site, like “Google.” 

High-level area: This means the kind of web site or its geographical location. Frequent TLDs embrace .com, .org, .web, .in, and so forth.

Web page path: This specifies the precise location of an online web page inside the web site’s URL construction.

The Significance of URL Size

So, why must you care about creating the perfect URLs? What are the advantages? Let’s discover out.

  • Shorter URLs typically present a greater person expertise as they’re simpler to learn, keep in mind, and share. 
  • Ideally suited URL size can typically result in extra natural clicks and engagement. The straightforward purpose is that your URL is among the first issues customers see on a search outcomes web page. Whether it is optimized accurately, you’ll discover a better CTR.
  • Lengthy URLs can get truncated in search outcomes (which suggests they gained’t seem in SERP outcomes), probably decreasing general clicks.
  • With shorter URLs, you may goal related major key phrases, which in the end helps with higher rankings. Bear in mind, engines like google like Google can use key phrases in URLs to raised perceive the web page’s content material.
  • Above all, shorter URLs might be managed simply in comparison with longer URLs inside your web site (whereas managing damaged hyperlinks, affiliate hyperlinks, product hyperlinks, and so forth).

Most URL Size in Totally different Browsers

So, what’s the supreme URL size for Web optimization?

Right here’s the factor: totally different browsers have totally different max lengths of URLs. Right here’s a fast breakdown of URL size on widespread browsers.

  • Chrome: Chrome browser helps a most URL size of two MB (2048 characters)
  • Firefox: Firefox permits URLS as much as a whopping 65,536 characters.
  • Safari: Safari permits for 80,000 characters.
  • Web Explorer: Web Explorer permits URLs as much as 2,083 lengthy.

Let’s now dive into the very best practices for crafting the perfect URLs in your web site in 2024.

6 Greatest Practices for URL Size Restrict

url length limit

1. Preserve it shorter

Shorter is healthier in relation to URL size.

Serps like Google typically truncate prolonged URLs and titles. Additionally, they like shorter URLs. Why? As a result of they’re simpler to crawl and index.

The perfect URL size for Web optimization is 50 to 60 characters. Don’t attempt to transcend 75 characters if you wish to craft Web optimization-friendly URLs.

URLs below 60 characters are ALWAYS higher as a result of;

  • They’re extra user-friendly, as they’re simpler for customers to learn and keep in mind
  • They’re simpler to share
  • They’ll NOT get truncated in search outcomes

The important thing right here is to keep away from numbers, codes, session IDs, and so forth, in URLs (until they’re completely needed). 

Let’s say you might have a weblog submit on “Greatest Running a blog Ideas for Newbies In 2024,” you don’t want to incorporate the yr 2024 within the URL.

For instance, you may create a shorter URL akin to “” as a substitute of a prolonged URL “” 

Not solely does it make your URL shorter, however you may replace that submit effortlessly within the upcoming years. 

2. Use key phrases strategically

On the subject of search rankings, your web page URLs play a vital position.

Do you know that utilizing related key phrases in URLs can enhance Web optimization, as engines like google can higher perceive the content material of a webpage? That’s true.

Be sure to establish related key phrases and use them naturally inside the URL construction. However make certain to keep away from key phrase stuffing.

Think about using “long-tail head key phrases” as they’re typically shorter.

Examples of long-tail head key phrases are;

  • Free Web optimization web site audit guidelines 
  • Greatest shoe to purchase on-line
  • Blue trainers for girls

Additionally, long-tail key phrases are simpler to rank for and supply larger conversion charges. (Picture Supply: Backlinko)

long tail keywords

Utilizing hyphens to separate phrases as a substitute of underscores makes your URL extra readable and comprehensible.

Serps typically take into account the key phrases talked about within the URL to grasp the “context”. That’s why together with related key phrases within the web page URL is vital, because it helps engines like google perceive the content material and relevance of the web page.

You should use on-page optimization plugins like Rank Math Web optimization to optimize your URLs for related key phrases. You should use Rank Math to set a easy permalink URL construction, akin to this;


All in all, use key phrases related to the web page content material if you wish to enhance your search rankings.

3. Keep away from cease phrases in URLs

“Cease phrases” are widespread phrases which might be principally irrelevant and do NOT contribute a lot to the which means of a textual content. These embrace phrases like “a,” “the,” “is,” “are,” “and,” and so forth.

In just a few instances, engines like google like Google could NOT take into account cease phrases to assist index and crawl net pages quicker.

Listed below are some examples of cease phrases that you need to remove whereas creating URLs:

  • a, an, the
  • is, am, are, was, had been, be, being, been
  • of, in, on, at, to, for, from, by
  • as, however, or, and, if, as a result of, then
  • I, you, he, she, it, we, they, me, him, her, us, them
  • This, that, these, these

Additionally, make use of hyphens whereas creating URLs.

For instance, URLs like “how-to-make-pancakes” are way more comprehensible than “howtomakepancakes.”

Nevertheless, you MUST keep in mind to take away cease phrases solely after they don’t add worth to the web page’s context. In some instances, eradicating cease phrases could make URLs shorter however they’ll fully change the general context of the URL.

Right here’s a superb illustration of some examples of how cease phrases could make your URLs look fully totally different.

stop words in url

So, what’s the takeaway?

In the end, whether or not or to not take away cease phrases depends upon the precise CONTEXT of the web page you’re creating. You should keep in mind that cease phrases may also be needed in some contexts. 

4. Use canonical URLs

A canonical URL (or canonical tag) is an HTML code that helps engines like google index the right URL and keep away from duplicate content material.

In case your web site makes use of dynamic pages for issues like product listings or person profiles, you’re vulnerable to by accident creating duplicate content material.

So, you don’t wish to get penalized for one thing you didn’t deliberately do. Right here’s the place canonical URLs come into play as they make clear which model is the principle one.

There are a number of methods to make use of canonical URLs, together with;

  • Use self-referencing canonical tags
  • Specify just one canonical URL per web page
  • Use canonical tags for paginated content material

Whereas utilizing canonical tags, make certain all the time to incorporate the total URL. That means the URL should embrace these elements:

  • The HTTPS
  • The www (if it is part of your most well-liked area)
  • Your area identify
  • The .com half

You possibly can learn our free information on utilizing canonical tags to stop duplicate content material points in your web site.

5. 301 Redirect URLs

What if you wish to change a URL for any purpose?

Don’t change the URLs abruptly, as they’ll result in eradicating a web page that Google has listed and different web sites have linked to.

Merely put, altering the prevailing URL (by including or eradicating phrases) will result in 404 error pages.

It could in the end hurt your web site’s search rankings. As a substitute, use 301 redirects. A 301 redirect is a everlasting redirect that passes full hyperlink juice to the redirected web page.

Right here’s a free tutorial on the way to use 301 or 302 redirects correctly with out shedding any Web optimization worth.

6. Don’t embrace dates

Final however not least, DO NOT embrace dates in your URLs.

Why? The straightforward purpose is that they make your web site’s content material seem outdated.

Serps like Google want FRESH and NEW content material over outdated content material.

Additionally, in case your content material is evergreen or incessantly up to date, dates turn into irrelevant. Eradicating them makes your URLs extra timeless.

Above all, the date doesn’t add worth to the URL and make it longer. So, keep away from utilizing dates or years in your URLs.

Nevertheless, there are conditions the place dates is likely to be helpful. For instance, it’s possible you’ll wish to embrace dates in time-sensitive content material akin to information articles, event-based weblog posts, particular bulletins, and so forth. In the end, the choice to make use of dates in URLs primarily depends upon your content material sort and web site objectives.

FAQs on Ideally suited URL Size Web optimization

Listed below are among the generally requested questions in regards to the supreme URL size for Web optimization.

How lengthy can a URL be?

There’s NO thumb rule or widespread normal for the utmost URL size. Nevertheless, most browsers will assist URLs as much as 2,048 characters. 

Does the size of the area identify have an effect on the URL size?

Sure, actually. The area identify is a part of the URL, so an extended area identify will go away much less area for the remainder of the URL size. For instance, “” will take more room than “”

How do you take care of lengthy URLs on present pages?

For those who’ve already revealed weblog posts or pages with prolonged URLs, you should use 301 redirects to transform them into shorter ones. Or, if you wish to share one thing on social media websites, you should use URL shorteners.

What occurs if I take advantage of a URL that’s longer than the restrict?

If the URLs exceed the utmost variety of characters a browser can deal with, the browser will merely be unable to load the web page or trigger errors.

Can I take advantage of a URL that’s longer for Web optimization? 

Sure, you should use longer URLs. However it’s usually greatest to keep away from utilizing lengthy URLs for Web optimization, as engines like google truncate them or can have problem understanding the web page’s context. Additionally,  longer URLs might be tougher to recollect and kind.

Associated Posts:

Last ideas 

In the end, the perfect URL size depends upon the web page you’re creating. However there’s ONE factor to recollect: create quick, descriptive URLs that clearly convey the web page’s content material.

Keep away from utilizing numbers, years or particular characters. URL size isn’t a significant rating issue however can present a greater search and person expertise.

So, what are your ideas on the utmost URL size restrict? Did you discover this information useful? Have any questions? Tell us within the feedback. 

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