I requested ChatGPT to write down the introduction for this put up. Right here’s what it gave me:
On the planet of B2B advertising and marketing, creating participating and efficient content material is essential for attracting and retaining prospects. Nonetheless, the method of brainstorming concepts and placing pen to paper (or fingers to keyboard) can typically really feel daunting and unproductive. That’s the place music is available in. Listening to music has been proven to have a large number of advantages for the mind, together with improved temper, elevated focus, and enhanced creativity. On this weblog put up, we’ll discover how incorporating music into your writing course of may help B2B entrepreneurs produce higher content material and join with their viewers on a deeper degree.
Now, that’s not a dangerous introduction, per se. It jogs my memory of a highschool scholar writing a 5-paragraph essay. It is aware of the notes, however not the music — it’s exhausting to think about somebody feeling enthusiastic about this content material, its creator, or the model that introduced it to you.
However the issue right here isn’t AI. B2B manufacturers have been placing out robotic, commodity content material for years. AI simply makes it doable to churn it out quicker.
How can B2B content material entrepreneurs ensure audiences will love their content material? How can writers create content material that builds a relationship with the model?
Make it sing.
As a author, I discover listening to the right combination of music helps me put soul and character into my stuff.
Why Music?
Nice writing has rhythm. It ebbs and flows, typically rushing up and up and up and up till it looks as if it could possibly’t go any quicker…typically…slowing. To. A. Crawl. It shimmies. It jives. It shakes throughout like a jellyfish (sorry, Freddie).
If a track has the identical rhythm, tempo and melody all through, it begins to grate—suppose “99 Bottles of Beer on the Wall.” The identical is true together with your writing. Just a little music within the background will work its manner into your unconscious and out by your content material.
What Music?
Style in music is very subjective (apart from mine, which is impeccable), and the fitting music for productive writing will fluctuate from individual to individual. For instance, I can’t write to songs with lyrics—the vocal monitor captures my full consideration.
So once I want an power increase, I’m going for synthwave music. Consider it as a by no means ending soundtrack to one of the best 90s online game that by no means existed.
For enhancing, I change to “lo-fi hip-hop” music. The soiled secret: It’s actually simply easy jazz with a makeover to enchantment to the youths. Simply the identical, it’s good for masking up distracting background noises and stepping into deep focus mode.
Lastly, for a mind break and fast burst of power, some new-school pop punk is excellent:
You may substitute gangsta rap for high-energy, classical for enhancing, and nation and western on your mind break. Discover what works for you; simply don’t sit in stone-faced silence writing staid and bland content material.
Music and Your Model
Up to now, we’ve been speaking about how music can enliven your B2B content material and increase your inventive course of. However music could be greater than only a conduit between your mind and your keyboard.
A part of differentiating your model in a sea of B2B content material is growing a singular model voice. That voice ought to come throughout not simply in written content material, however in each kind of media you place out.
If you make social media movies on your model, what’s your soundtrack? It’s not sufficient to go to your favourite inventory music website and seek for “Inoffensive Company Vibes.” You’ll both get one thing that sounds just like the intro to the nightly information, or a type of ukelele/fingersnap/whistling monstrosities that go for breezy company pop music.
For TopRank Advertising’s Break Free B2B Advertising collection, we needed one thing with somewhat perspective, one thing attention-grabbing—the audio equal of a grizzly bear capturing laser beams. So we did this:
As our model evolves, we’ve been exploring extra chill, subtle, however nonetheless distinctive sounds:
Which sort of music matches your B2B model will fluctuate. What’s necessary is to be aware of music whether or not you’re utilizing it to set the temper for creativity or selecting the background music for a content material advertising and marketing undertaking. Don’t throw in no matter comes up in your first search. Be simply as strategic growing your model’s musical character as you’re with the remainder of your branding.
Face the Music and Dance
B2B content material advertising and marketing is at the moment getting flooded with repetitive, bland, AI-generated content material. That is totally different than only a few years in the past, when content material advertising and marketing was flooded with repetitive, bland content material written by people.
The one solution to rise above both of those content material deluges is by writing with ardour, character and elegance. It’s growing a model id on your B2B enterprise that’s constant throughout media, together with the soundtrack that performs within the background.
So crank up the tunes, preserve your content material enjoyable, and dance your manner into your prospects’ hearts.
Need to step up your content material sport? We’re right here to assist.
Concerning the creator
Joshua Nite is devoted to bringing humanity, empathy, and humor to content material advertising and marketing. His two ironclad guidelines: By no means accept commodity content material, and by no means write something you would not need to learn. Nice writing takes coronary heart, soul, guts and rhythm. Josh can also be the as soon as and future Pundamonium Pun Slam champion, a humorist and storyteller, and is getting fairly good at electrical guitar. His solely weak point: Excessive self-consciousness when writing about himself within the third particular person.
