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How To Setup Server Aspect Monitoring For Google Adverts Utilizing Stape.io And Google Tag Supervisor


Ever since January 2024, Google has been slowly pushing out Chrome updates that STOP measuring when you use third occasion scripts/tags in your web page. They may FULLY STOP measuring it from H2, 2024 extra data on the Official Google web page proper right here <

So on this information I’m going to indicate you step-by-step arrange server facet monitoring for Google Adverts utilizing Stape.io as a server container and Google Tag Supervisor.

How To Create & Set Up GTM Server Container

The very first thing we have to do is to create a Google Tag Supervisor Serves Container. So log in to your tag supervisor account, choose the account the place you need to make the container, click on Admin and create a brand new Container.

Container for server side tracking
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Then title your container (enter your web site title or no matter), choose Server and click on create.

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Subsequent choose Manually provision tagging server, copy your container config code and reserve it someplace in a notepad, you’ll want this later.

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After that it’s essential create a server container at Stape.io. 

Log in to your account, or create one when you don’t have one already (you possibly can register and begin this for fully free), go to GTM Containers and click on on the Create container button.

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Then title your container, add your GTM container config code that  you copied and saved out of your Google Tag Supervisor container, choose the server’s location and click on create container.

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It takes 5-10 minutes max to deploy the container, after that you must see the standing ‘’Operating’’

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As soon as it’s working you possibly can click on on the container to see your default Tagging Server URL.

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You need to use this when you don’t have a customized area, nevertheless, I extremely advocate organising a customized area for this. You in all probability have already got your web site that you simply need to use for server facet monitoring, so what you are able to do is just create a subdomain and use that as your customized Tagging Server URL.

In our case the web site is iamaffiliate.com so we’re going to use a subdomain gtm.iamaffiliate.com and use that because the tagging URL.

To set this up, open the sGTM container on Stape, scroll to the domains part, kind the area title, and click on Add area. As soon as achieved, you will notice DNS data that you must add.

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You’ll be able to select from setting CNAME or A data setup.

After that return to your Google Tag Supervisor Server container, go to admin and click on container settings.

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And paste your Tagging server URL you simply created.

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Should you use a customized area on your tagging URL, it’s extremely beneficial to replace the Net GTM script in your web site, it would make gtm.js load out of your area.

To do that, merely change the default googletagmanager.com within the script together with your area.

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The subsequent step is connecting your Tag ID. Go to GTM and choose your Net container and create a brand new tag and choose Google Tag as your tag kind.

Then add your GA4 Tag ID (to search out it go to Google Analytics → Admin → Property settings → Information assortment → Information streams.)

Within the Configuration settings add the next parameters:

  • Title: server_container_url
  • Worth: your tagging server URL

Add a set off to fireside Pageview on All Pages and click on save.

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Subsequent it’s essential arrange the GA4 occasion. Create a brand new Tag deciding on Google Analytics: GA4 Occasion kind, add your GA4 tag ID and the occasion title you need to ship (in our case it’s add_to_cart). Yow will discover the listing of normal occasion names right here.

Additionally create a customized (add to cart) occasion for triggering.

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Additionally create a customized (add to cart) occasion for triggering. In our case it’s AddToCart occasion, so every time somebody clicks on the Signal Up or Be part of Now button on our touchdown web page:

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they’ll land on iamaffiliate.com/amember/signup

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so we’re going to configure the set off like this:

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Subsequent it’s essential create a GA4 consumer. Go to your server container, click on consumer, create GA4 consumer and save.

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Then create and arrange a brand new GA4 tag, add your Tag ID, and select a variable in Occasion Title settings

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and add a set off: Shopper Title equals GA4

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To confirm the setup, open the Server container preview mode and verify that you simply see GA4 requests. Publish up to date inside server and net Google Tag Supervisor containers.

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If all is nice, you possibly can proceed to the subsequent step, which is organising the conversion linking.

How To Set Up Conversions Linking

So go to your Server container in GTM, add a brand new tag, choose Conversion Linker tag kind, and set the Triggering to fireside Web page View on All Pages.

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Create Your Google Adverts Conversion Motion

Subsequent earlier than you create a Google Adverts Conversion Monitoring tag, when you haven’t but, it’s essential configure a conversion motion in Google Adverts. To try this go to your Google Adverts account, choose Targets, Conversions and add New conversion motion.

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In our case we’re going to arrange an AddToCart occasion for this instance. When it’s achieved it’s essential click on on Tag setup and choose Use Google Tag Supervisor, and duplicate the Conversion ID and Conversion Label and save them someplace.

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Create a Google Adverts Conversion Monitoring Tag

Now you possibly can create your Google Adverts Conversion Monitoring tag in Server container GTM. So create a brand new tag and enter your Conversion ID and Conversion Label:

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For the Triggering you possibly can arrange a Customized Occasion and enter the occasion title (add_to_cart in our case)

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Click on save and that’s it, now when you adopted all of the steps, your Google Adverts server facet monitoring ought to work.

How To Take a look at Your Setup

To check your setup open the Server container preview mode and verify that the Google Adverts Conversion tag triggered 

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and the request it despatched is appropriate.

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Now this is only one instance for setting server facet conversion monitoring for an AddToCart occasion, you possibly can configure all types of customized conversions and occasions, following the identical steps.

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