Ever since January 2024, Google has been slowly pushing out Chrome updates that STOP measuring when you use third occasion scripts/tags in your web page. They may FULLY STOP measuring it from H2, 2024 extra data on the Official Google web page proper right here <
So on this information I’m going to indicate you step-by-step arrange server facet monitoring for Google Adverts utilizing Stape.io as a server container and Google Tag Supervisor.
How To Create & Set Up GTM Server Container
The very first thing we have to do is to create a Google Tag Supervisor Serves Container. So log in to your tag supervisor account, choose the account the place you need to make the container, click on Admin and create a brand new Container.
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 1 Container for server side tracking](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image9-2-1024x453.png)
Then title your container (enter your web site title or no matter), choose Server and click on create.
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 2 Image18 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image18-1-1024x583.png)
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 2 Image18 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image18-1-1024x583.png)
Subsequent choose Manually provision tagging server, copy your container config code and reserve it someplace in a notepad, you’ll want this later.
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 3 Image22 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image22-1.png)
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 3 Image22 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image22-1.png)
After that it’s essential create a server container at Stape.io.
Log in to your account, or create one when you don’t have one already (you possibly can register and begin this for fully free), go to GTM Containers and click on on the Create container button.
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 4 Image5 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image5-1-1024x248.png)
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 4 Image5 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image5-1-1024x248.png)
Then title your container, add your GTM container config code that you copied and saved out of your Google Tag Supervisor container, choose the server’s location and click on create container.
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 5 Image27 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image27-1.png)
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 5 Image27 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image27-1.png)
It takes 5-10 minutes max to deploy the container, after that you must see the standing ‘’Operating’’
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 6 Image13 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image13-1.png)
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 6 Image13 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image13-1.png)
As soon as it’s working you possibly can click on on the container to see your default Tagging Server URL.
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 7 Image1 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image1-1.png)
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 7 Image1 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image1-1.png)
You need to use this when you don’t have a customized area, nevertheless, I extremely advocate organising a customized area for this. You in all probability have already got your web site that you simply need to use for server facet monitoring, so what you are able to do is just create a subdomain and use that as your customized Tagging Server URL.
In our case the web site is iamaffiliate.com so we’re going to use a subdomain gtm.iamaffiliate.com and use that because the tagging URL.
To set this up, open the sGTM container on Stape, scroll to the domains part, kind the area title, and click on Add area. As soon as achieved, you will notice DNS data that you must add.
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 8 Image8 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image8-1.png)
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 8 Image8 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image8-1.png)
You’ll be able to select from setting CNAME or A data setup.
After that return to your Google Tag Supervisor Server container, go to admin and click on container settings.
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 9 Image10 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image10-1-1024x373.png)
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 9 Image10 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image10-1-1024x373.png)
And paste your Tagging server URL you simply created.
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 10 Image14 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image14-1.png)
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 10 Image14 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image14-1.png)
Should you use a customized area on your tagging URL, it’s extremely beneficial to replace the Net GTM script in your web site, it would make gtm.js load out of your area.
To do that, merely change the default googletagmanager.com within the script together with your area.
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 11 Image21](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image21.png)
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 11 Image21](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image21.png)
The subsequent step is connecting your Tag ID. Go to GTM and choose your Net container and create a brand new tag and choose Google Tag as your tag kind.
Then add your GA4 Tag ID (to search out it go to Google Analytics → Admin → Property settings → Information assortment → Information streams.)
Within the Configuration settings add the next parameters:
- Title: server_container_url
- Worth: your tagging server URL
Add a set off to fireside Pageview on All Pages and click on save.
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 12 Image19 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image19-1-1024x539.png)
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 12 Image19 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image19-1-1024x539.png)
Subsequent it’s essential arrange the GA4 occasion. Create a brand new Tag deciding on Google Analytics: GA4 Occasion kind, add your GA4 tag ID and the occasion title you need to ship (in our case it’s add_to_cart). Yow will discover the listing of normal occasion names right here.
Additionally create a customized (add to cart) occasion for triggering.
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 13 Image16 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image16-1-1024x642.png)
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 13 Image16 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image16-1-1024x642.png)
Additionally create a customized (add to cart) occasion for triggering. In our case it’s AddToCart occasion, so every time somebody clicks on the Signal Up or Be part of Now button on our touchdown web page:
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 14 Image2 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image2-1-1024x822.png)
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 14 Image2 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image2-1-1024x822.png)
they’ll land on iamaffiliate.com/amember/signup
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 15 Image11 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image11-1-1024x711.png)
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 15 Image11 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image11-1-1024x711.png)
so we’re going to configure the set off like this:
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 16 Image6 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image6-1.png)
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 16 Image6 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image6-1.png)
Subsequent it’s essential create a GA4 consumer. Go to your server container, click on consumer, create GA4 consumer and save.
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 17 Image17 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image17-1.png)
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 17 Image17 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image17-1.png)
Then create and arrange a brand new GA4 tag, add your Tag ID, and select a variable in Occasion Title settings
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 18 Image23 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image23-1-1024x745.png)
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 18 Image23 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image23-1-1024x745.png)
and add a set off: Shopper Title equals GA4
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 19 Image24 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image24-1-1024x578.png)
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 19 Image24 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image24-1-1024x578.png)
To confirm the setup, open the Server container preview mode and verify that you simply see GA4 requests. Publish up to date inside server and net Google Tag Supervisor containers.
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 20 Image20 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image20-1-1024x401.png)
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 20 Image20 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image20-1-1024x401.png)
If all is nice, you possibly can proceed to the subsequent step, which is organising the conversion linking.
How To Set Up Conversions Linking
So go to your Server container in GTM, add a brand new tag, choose Conversion Linker tag kind, and set the Triggering to fireside Web page View on All Pages.
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 21 Image15 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image15-1-1024x391.png)
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 21 Image15 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image15-1-1024x391.png)
Create Your Google Adverts Conversion Motion
Subsequent earlier than you create a Google Adverts Conversion Monitoring tag, when you haven’t but, it’s essential configure a conversion motion in Google Adverts. To try this go to your Google Adverts account, choose Targets, Conversions and add New conversion motion.
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 22 Image3 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image3-1.png)
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 22 Image3 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image3-1.png)
In our case we’re going to arrange an AddToCart occasion for this instance. When it’s achieved it’s essential click on on Tag setup and choose Use Google Tag Supervisor, and duplicate the Conversion ID and Conversion Label and save them someplace.
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 23 Image12 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image12-1-1024x421.png)
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 23 Image12 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image12-1-1024x421.png)
Create a Google Adverts Conversion Monitoring Tag
Now you possibly can create your Google Adverts Conversion Monitoring tag in Server container GTM. So create a brand new tag and enter your Conversion ID and Conversion Label:
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 24 Image26 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image26-1-1024x547.png)
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 24 Image26 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image26-1-1024x547.png)
For the Triggering you possibly can arrange a Customized Occasion and enter the occasion title (add_to_cart in our case)
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 25 Image25 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image25-1.png)
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 25 Image25 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image25-1.png)
Click on save and that’s it, now when you adopted all of the steps, your Google Adverts server facet monitoring ought to work.
How To Take a look at Your Setup
To check your setup open the Server container preview mode and verify that the Google Adverts Conversion tag triggered
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 26 Image7 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image7-1-1024x414.png)
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 26 Image7 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image7-1-1024x414.png)
and the request it despatched is appropriate.
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 27 Image4 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image4-1-1024x577.png)
![How To Setup Server Side Tracking For Google Ads Using Stape.io And Google Tag Manager 27 Image4 1](https://iamattila.b-cdn.net/wp-content/uploads/2024/04/image4-1-1024x577.png)
Now this is only one instance for setting server facet conversion monitoring for an AddToCart occasion, you possibly can configure all types of customized conversions and occasions, following the identical steps.
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