IHG Accommodations & Resorts Celebrates 50 Years in Better China with Over 800 Lodge

IHG Accommodations & Resorts is celebrating its fiftieth anniversary of operations in Better China. Since opening its first property within the area in 1975, IHG has expanded its portfolio to incorporate 800 accommodations, contributing considerably to the expansion of the hospitality trade and supporting financial improvement within the area.

Elie Maalouf, CEO of IHG Accommodations & Resorts, expressed pleasure within the firm’s accomplishments over the previous 5 a long time. IHG has expanded its presence in Better China by constructing a various vary of accommodations, from luxurious and life-style accommodations to premium and important stays. The corporate is dedicated to future development within the area, in step with insurance policies supporting overseas enterprises.

To commemorate its fiftieth anniversary, IHG has initiated numerous artistic initiatives to have interaction with shoppers throughout Better China. These embody branding a high-speed practice, showcasing gentle shows on main metropolis skyscrapers, and strategic print placements with main media shops.

IHG’s development has persistently aligned with Better China’s financial evolution, with improvements like increasing social media and e-commerce channels, and creating iconic accommodations such because the Regent Shanghai on the Bund.

Vital milestones in IHG’s historical past in Better China embody opening its first resort in Hong Kong in 1975, launching the Crowne Plaza Accommodations & Resorts model in 1991, introducing the InterContinental Accommodations & Resorts model in 2000, and opening the primary Vacation Inn Specific resort in 2004.

In 2025, IHG reached a big milestone with 800 open accommodations in Better China, highlighting its model power, localized technique, and sustainable development. To mark this achievement, IHG unveiled “The IHG Better China 800 Membership”, showcasing just lately opened flagship accommodations in key locations, chosen for his or her strategic places, distinctive designs, and distinctive services.

Daniel Aylmer, CEO of IHG Better China, stated that the launch of ‘The IHG Better China 800 Membership ‘ displays the corporate’s dedication to setting new benchmarks in hospitality. Wanting forward, IHG plans to proceed increasing into rising cities, elevating digital visitor experiences, and championing sustainable development.

Immediately, IHG holds 13 manufacturers and greater than 1,300 openings and pipelines in Better China, reflecting its 5 a long time of dedication and innovation within the area.