I do know that $169.45 shouldn’t be a loopy amount of cash, however this got here on account of giving one thing away without spending a dime with extremely low consideration and 0 advertising prices. This was the results of simply 57 leads from a single publish on X (Twitter).
With a mixture of advertising methods, this single publish grew to become a worthwhile little marketing campaign course of which you could repeat.
Right here’s how I did it.
This is step one of the advertising funnel that will get leads from a social media platform into your ToFu (Prime of Funnel).
The publish on this instance had actually low engagement for a giveaway (GA), which is under my common and much under the typical of fine content material creators. On common, I get about 83 feedback per giveaway (GA) publish, whereas good GA posts can get round 300–400+ feedback. So, that is an instance of what occurs even when engagement is actually low.
I do know that these will not be huge, flashy, and interesting numbers that everybody likes to see, however realistically, getting there takes a number of time and expertise. Not everybody begins getting hundreds of leads per publish, nor do you get hundreds of {dollars} per week from a minimal marketing campaign like this, not to mention from a single publish.
However don’t get me unsuitable, it’s completely doable, however reaching that stage of success requires a number of repetition. That’s why I wish to share this easy instance with you: It’s one thing anybody, together with you, can do.
I’ve been utilizing this technique for only some months, and most of that point was spent experimenting and testing. As soon as I noticed this technique labored, I shortly created a couple of low-cost merchandise and one flagship product. This fashion, I might supply one thing contained in the funnel.
That is the place funnel advertising comes into play.
When publishing on X, solely a fractional proportion of your viewers that engages along with your content material will go into your funnels. That may imply
- Clicking hyperlinks in your pinned posts
- Signing up for a e-newsletter
- Exploring your web site
- Clicking hyperlinks in DMs
Consider this like a water hose or electrical circuit. The place there’s tons of resistance to get from one finish to the opposite. To get from the social platform (X) and onto your e mail listing.
There’s a number of methods to scale back resistance and enhance the movement of visitors via your funnel. A kind of methods is lead magnet giveaways (freebies).
Mainly, you supply a lead magnet straight on the social platform (X), the place folks have interaction along with your publish and undergo the funnel. Then, they join the free product at checkout, supplying you with your second likelihood to upsell to a paid product.
Your first likelihood is on the touchdown web page, the place you possibly can upsell a premium model of the free product they got here for.
However, in case your viewers skips previous the touchdown web page supply, you might have this second likelihood at checkout, the place a small proportion normally buys an upsell product.
That is the place I managed to get $70.65 from solely 57 leads and from one single publish. Right here’s a screenshot from my analytics web page that captures the time interval for this giveaway.
My funnel metrics and conversion charges from this single GA publish.
However the gross sales income doesn’t finish there as a result of the funnel has a couple of extra steps earlier than shifting on to the following section of the advertising funnel.
As soon as your leads join the free product (or paid product from upsells), you should ship them the product they signed up for. Meaning it’s a must to both ship them to a thanks web page the place they’ll entry the product or ship them a supply e mail with a hyperlink to the product.
I exploit each.
Every one is to make the shopper’s journey as nice, easy, and frictionless as doable. All they need is the product. So, I be certain that they get it each methods.
However that is the place you possibly can benefit from two alternatives to additional upsell higher merchandise, cross-sell, or bundle up provides.
From the Thank You web page, I often get some gross sales, however for this instance, there have been none. Nevertheless, as soon as they obtained my supply e mail, I acquired one other sale that introduced in one other $20.
However e mail advertising doesn’t finish there. As a result of you possibly can proceed sending these leads direct emails particularly to them utilizing tags and automations.
Since they discovered curiosity on this one product, they get tagged after signing up, which triggers an automatic e mail sequence to ship them extra content material, extra worth, and supply extra merchandise.
At this level, that is the place I begin leveraging my favourite a part of the funnel, product advertising.
That is the place they get the product they got here for, which is full of beneficial content material. I be certain that to over ship with my merchandise, together with lead magnets, that manner they really feel they acquired tons of worth nicely value their time.
The aim of that is easy.
Give extra worth to achieve extra belief out of your viewers. After they belief you, they’re extra prone to buy your premium merchandise.
However, I don’t cease there. Your content material doesn’t simply should construct belief; your content material ought to assist your viewers advance to the following steps they’re making an attempt to achieve. And that normally requires
- one other product(s)
- An expert service
- Advisable instruments (software program)
That is how I handle to achieve extra gross sales, which has been my second handiest advertising technique behind upsells. I give all of them the assistance they should clear up their one downside and supply the answer to the following logical step of their journey.
You may both promote them on merchandise, providers, or software program that you just supply or that you just supply for an affiliate. And that is the place internet affiliate marketing comes into play, additional growing my income from this identical single publish.
Not all creators make merchandise to promote to their viewers. Some creators make thousands and thousands of {dollars} a 12 months just by recommending different folks’s/corporations merchandise.
Two notable examples I wish to comply with are Pat Flynn and Adam Enfroy, who create in depth content material whereas recommending software program and bodily merchandise. They rigorously analysis their viewers’s targets and simplify their lives by recommending affiliate merchandise that clear up their viewers’s particular issues.
So, as your content material solves your lead’s issues, you possibly can direct them to merchandise you don’t personal however are affiliated with. You’re mainly a salesman (intermediary) who will get paid a fee for getting another person a buyer.
One easy manner I do that is by including my Notion affiliate hyperlink once I ship leads the product they signed up for. This fashion, in the event that they resolve to create a paid account with Notion, then I’ll get a fee for that sale. And for this one single publish (solely 57 leads), I managed to get a brand new sign-up, which interprets to an additional $78.80.
In case you’re interested in Notion’s associates program, Notion pays $50 per paid referral and one other 20% a month for a 12 months. So, $28.80 can be paid out over the course of 12 months.
It’s not a lot for just one referral, however like I stated earlier on this publish, this technique is constructed up over many repetitions. By repeating this product advertising technique, you’ll repeatedly acquire an increasing number of affiliate gross sales over time.
You are able to do this, too, by signing up for affiliate applications and promoting different folks’s merchandise. You don’t should spend weeks, months, or years constructing issues. You can begin by recommending different folks’s stuff utilizing the identical technique on this part.
I additionally supply an associates program the place you possibly can join right here if you wish to begin utilizing this technique too.
https://amadosemporium.gumroad.com/associates
Right here’s the breakdown of what this single publish introduced in:
- 9 new followers
- 9 new e mail subscribers
- $70.65 from checkout upsells
- $20 from e mail advertising
- Projected $78.80 in affiliate commissions
And the perfect half is that these leads are nonetheless in my funnel.
Meaning extra future gross sales, belief, and long-term income. So long as you proceed nurturing and offering worth to your viewers, the lifetime worth of this single publish will proceed to develop.
And that is just the start. As a result of as these leads proceed to have interaction with my content material, their lifetime worth will proceed to develop. And bear in mind — all of this got here from one publish that carried out under common, with minimal engagement and solely 36 leads. You may hold repeating this course of over and again and again, compounding with each new publish.
This proves you don’t want 100k followers or tons of publish engagement to earn cash on-line. It’s a repeatable course of that I systemized utilizing the
I created.
Every thing begins with getting consideration on social media and getting leads into your funnel. And in the event you’re able to get outcomes out of your content material on X, and begin being profitable from easy posts like these, then signal as much as watch the free video on how I did it
I hope you discovered this publish useful. In case you did, share it with a good friend or along with your viewers.
Better of luck to you. Amado Aguilar
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