One thing modified with Amazon’s strategy to placing Kindles on sale late final 12 months after they solely took $20 off the Kindle and Kindle Paperwhite for his or her vaunted Black Friday and Cyber Monday gross sales.
Since then, Kindles have been occurring sale much less steadily than they used to, and after they do go on sale the costs aren’t practically as little as they as soon as had been. This consists of all variations of the Kindle and Kindle Paperwhite, together with the youngsters variations for every mannequin.
Now Amazon is just taking $15 off the Kindle and Kindle Paperwhite for Prime Day, and the Signature Version model of the Paperwhite is just $10 off. Final 12 months for Prime Day the SE was $65 off, and the bottom Paperwhite may very well be had for $90 (this 12 months it’s $135).
The one exception to that is the Kindle Scribe. It goes on sale steadily, and after hitting a brand new low worth of $239 for the 16GB mannequin final fall throughout a sale, Amazon has beat that worth by $5 with this 12 months’s Prime Day sale.
At $235, the Kindle Scribe is by far the least costly eNote in the marketplace with a ten″ E Ink display screen. Most different 10″ eNotes value round $400, no less than. The Kobo Elipsa 2E is at the moment on sale for $350. Onyx simply launched the Boox Go 10.3 for $379, and it doesn’t have a frontlight.
So how can Amazon promote the Kindle Scribe for as little as $235? That’s lower than they used to promote the Kindle Oasis for with advertisements and a a lot smaller 7″ display screen. It doesn’t add up.
I feel Amazon is promoting the Kindle Scribe for such a low worth that they need to make up for it by promoting different Kindles at a better worth than they used to, and that’s why gross sales are much less frequent now and the costs are a lot larger than they had been earlier than the Kindle Scribe got here alongside.
The Kindle and Kindle Paperwhite are fairly cheap even at full retail, partially due to the screensaver advertisements that take $20 off the value, and Amazon goes to promote a whole lot of them even when they aren’t $40-$65 off a couple of instances a 12 months.
However the days of deeply-discounted Kindles may very well be a factor of the previous, and we now have the Kindle Scribe accountable for it.
