Monday, June 24, 2024

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Is PocketBook Eradicating Their eReaders From the US Market?


PocketBook Gone Amazon

It appears like PocketBook Worldwide is eradicating their PocketBook ereaders from the US market. Over the previous few weeks virtually all stock has been faraway from their Amazon retailer, and that was the one and solely official retail choice within the US.

They used to have a couple of dozen new and former technology fashions listed, together with covers and instances for them, however now they solely have two fashions listed as of right now. One is barely obtainable used and the opposite solely has 1 left in inventory.

There’s nonetheless a third-party vendor that’s promoting many of the newer PocketBook fashions and a few covers on Amazon, however they’re positioned in Spain and the estimated supply date is a month or extra away. Plus they’re shipped by the vendor and never Amazon so it’s extra of a trouble if you could do a return.

PocketBook used to promote their ereaders on Newegg however then they closed that operation down a pair years in the past as they moved over to Amazon, and now it appears like they’re winding down their Amazon retailer as nicely.

Possibly it’s only a short-term factor, however why would they all of the sudden take away virtually all of their gadgets from their Amazon retailer? I may perceive a couple of fashions being out of inventory for some time, however not all of them.

I believe the principle drawback is PocketBook’s ereaders simply aren’t extremely popular within the US. It won’t be value their effort and time to maintain sending gadgets to the US.

They need to’ve partnered with an book retailer like Google to get their model in public view. With zero promoting and 0 model recognition in a distinct segment promote it’s not stunning issues haven’t labored out nicely, particularly up in opposition to the likes of Amazon’s Kindles.

PocketBook makes some good gadgets with open software program, and so they’re the one model that provides web page buttons on each mannequin, however they’ve been making some questionable strikes lately, like asserting the PocketBook Viva with a colour display earlier than they’d even developed a working prototype, after which it by no means received launched. Then after they jumped on the flush display bandwagon like everybody else they completely botched the entrance layer and made the screens look worse.

Then final 12 months they launched PocketBook InkPad Colour 2 with an outdated display that was changed by the InkPad Colour 3 a couple of months later, after which they stored promoting the outdated mannequin for full retail, the identical value because the newer mannequin. Additionally they launched the InkPad X Professional final 12 months with an historical model of Android that isn’t anyplace near the extent of Onyx’s Android ereaders and eNotes, so it’s actually not stunning to see issues figuring out this fashion.

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