Ever since Amazon beginning put the estimated “x quantity purchased in previous month” metric on the prime of most product pages on their web site, I discover it attention-grabbing to make use of these numbers to see how effectively Kindles are promoting.
Proper now it’s not wanting good for the Kindle Colorsoft. After it was launched it had a 10k+ bought quantity just like the Kindle and Kindle Paperwhite, regardless of all of the unhealthy evaluations initially in regards to the notorious yellow band of sunshine.
Then the gross sales numbers began to dip below 10k, however then they put the Kindle Colorsoft on sale a few occasions earlier this 12 months at $50 off and the quantity went again as much as 10k+ briefly.
The final sale ended a few month in the past, and since then the Kindle Colorsoft’s gross sales numbers have plummeted drastically to only 5k+ items bought up to now month.
You may suppose it’s only a down time of 12 months for getting Kindles, however the gross sales numbers for the Kindle and Kindle Paperwhite haven’t dipped beneath 10k+. In actual fact, there are two colours for the bottom Kindle and every has bought 10k+, so it’s at 20k+ at the least.
The 16GB Kindle Paperwhite is available in three colours, and all three of these have bought 10k+ items. The Signature Version additionally is available in three colours. Black has bought 10k+, Jade has 7k+ and Pink has 4k+. So between the 6 Paperwhite variants Amazon has bought effectively over 50k items through the previous month, and that’s not together with the youngsters variants or the bundle packages.
Contemplating the actual fact Amazon seems to cap Kindle gross sales numbers at 10k+ (they by no means go above that), they’re possible promoting far more than 50k Paperwhites monthly. Plus they’re promoting at the least 20k primary Kindles monthly. And but the Colorsoft is just promoting at a price of 5k items over the previous month?
That’s not good for Amazon’s colour Kindle. As unhealthy as that sounds, the gross sales numbers for the Kindle Scribe are even worse. It’s attention-grabbing how the Kindle and Kindle Paperwhite seem to promote like sizzling truffles 12 months spherical, whereas Amazon’s newer upgraded fashions with distinctive options are far much less in style.
The truth that Amazon priced the Kindle Colorsoft so excessive definitely has one thing to do with the decrease gross sales quantity, however you’d suppose there could be extra curiosity in Amazon’s first colour Kindle so quickly after it was launched. Apparently most individuals nonetheless favor black and white E Ink screens for studying—any individual ought to inform that to Kobo.
