Information isn’t significant except you do one thing with it. As an example your common RevPAR for June is $150. Alone, that doesn’t imply very a lot. However what should you evaluate that quantity to the typical RevPAR, globally and inside your area? If you happen to measure whether or not you’re enhancing year-on-year, month-on-month? If you happen to look past RevPAR to accompanying key metrics?
If you happen to do that, you possibly can flip these knowledge insights into actionable methods that increase occupancy, income and effectivity. This text covers lodge efficiency knowledge and traits from 2024 and 2023 that can assist you benchmark your property and keep aggressive.
If you happen to’d wish to dive even deeper into this knowledge, try episode eight of Matt Talks, a video collection by Mews CEO, Matt Welle. Matt talks clearly and insightfully concerning the traits we’re seeing and what it means for hoteliers – don’t miss it.
A fast word concerning the knowledge: it’s taken from 1000’s of anonymized energetic properties throughout 85+ nations. For a good comparability, we solely analyzed properties for which we had knowledge in each 2023 and 2024.
Occupancy and RevPAR Traits
Occupancy charges for Mews motels have proven promising development by way of 2024. Common occupancy for the summer season of 2024 was 66%, up from 62% the earlier 12 months. Occupancy was up in every of June, July and August, with August displaying the largest improve. When it comes to lodging kind, residences noticed the largest year-on-year enchancment.
Nonetheless, after we take a look at RevPAR, the info reveals some regarding dips. Though RevPAR began robust and surged in the course of the summer season because of occasions just like the Paris Olympics, current weeks have proven a decline.
This development highlights a vital takeaway: whereas occupancy is up, room charges are slipping. Monitoring and adjusting price methods as hoteliers strategy the slower months will probably be key to sustaining profitability.
The Rise of Direct Bookings
Direct bookings are extra invaluable than ever, each for income and visitor engagement. Whereas OTA bookings are vital, knowledge reveals that motels utilizing Mews Reserving Engine noticed a year-over-year improve in common reserving values. In distinction, OTA channels recorded a lower.
This summer season, the everyday channel supervisor reservation stood at €279 (down 2% on 2023) whereas the everyday direct reserving engine reservation rose to €406 – up by 3%. That’s 46% increased than the typical channel supervisor reserving, though a big a part of this doubtless consists of the misplaced fee to OTAs.
Profitable motels, like BIG MAMA Resorts, boosted direct bookings by as a lot as 40% by prioritizing their web site and reserving engine. These outcomes underscore the significance of investing in your web site and reserving engine to seize extra direct bookings, your most cost-effective and highly effective gross sales channel.
The Influence of On-line Verify-In and Upsells
On-line check-in is not only a comfort – it’s a income alternative. Our knowledge reveals that friends who examine in on-line usually tend to have interaction with upsell gives. Presently, one in ten friends that e book by way of an OTA use on-line check-in. When friends e book direct by way of Mews Reserving Engine, this rises to at least one in three. Resorts that allow SMS reminders for on-line check-in additionally see a major affect on outcomes.
This characteristic not solely simplifies check-in but in addition encourages friends to pre-purchase add-ons like breakfast, parking, and even early check-in choices. As a greatest observe, we advocate implementing on-line check-in and upsell choices by way of SMS reminders and emails to maximise visitor engagement.
These are the highest upsells by income earned in the summertime of 2024:
- Breakfast
- Additional nights
- Parking
- Late check-out
- Early check-in
Effectivity Positive factors with Self-Serve Kiosks
Kiosks have turn into important for streamlining the check-in course of. Mews knowledge reveals a 7% adoption price for kiosk check-ins – a very good start thinking about it’s a comparatively new possibility for us, however there’s plenty of room for enchancment.
Nonetheless, this cohort of friends sees a major affect on check-in occasions. A typical kiosk check-in takes about two minutes, in comparison with 4 to 5 minutes on the entrance desk. Kiosks are additionally superb for providing upsells like early arrival charges, serving to motels drive ancillary income. For hoteliers aiming to extend automation, kiosks characterize a invaluable instrument to boost visitor satisfaction and operational effectivity.
Increasing Income with Bookable Areas
Hoteliers have gotten extra inventive with non-room areas, providing the whole lot from parking and co-working areas to distinctive facilities like karaoke rooms. One in 4 Mews motels now gives these extra bookable areas, producing a mean of €10,000 in extra income this summer season.
Think about itemizing non-traditional areas and facilities by way of your reserving engine, permitting friends to e book them seamlessly prematurely. Properties like Lodge Paradiso in Paris have gone a step additional by reworking their unused roof terrace right into a rentable cinema, creating a singular, bookable expertise that diversifies income streams.
Market Integrations for Seamless Operations
Mews gives greater than 1,000 market integrations, together with direct connections to OTAs like Reserving.com and Expedia, which streamline reservations and decrease points like reserving cancellations.
Direct integrations not solely pace up connectivity but in addition cut back potential technical failures that may come up when utilizing a number of techniques. This helps motels keep accuracy and availability, particularly in high-demand conditions.
It’s no shock then, that these two connections characteristic within the checklist of most put in integrations this summer season:
- Reserving.com
- Lighthouse – On the Books
- Proposales
- Zapier
- SiteMinder
- Expedia
Key Takeaways
- Preserve robust charges: Occupancy is up, however common charges are dipping. Maintain onto your charges as a lot as doable in the course of the slower months to maintain income.
- Prioritize direct bookings: Direct bookings ship higher worth, particularly when coupled with an optimized web site and reserving engine.
- Embrace on-line check-in and upsells: Drive engagement and upsells by way of on-line check-in and SMS/e-mail reminders.
- Make the most of kiosks for effectivity and income: Self-serve kiosks provide a quicker, extra environment friendly check-in expertise and encourage upsell alternatives.
- Broaden your choices with bookable areas: Think about monetizing extra areas, like parking, coworking areas, or distinctive facilities, to diversify income.
Information-driven decision-making is not non-obligatory – it’s important. By staying on high of those traits and adapting methods accordingly, your property can maximize each income and visitor satisfaction for years to return.
The Mews Information Snaps for 2024 cowl plenty of areas. Every snap is a brief video with regional hospitality specialists who discuss you thru the important thing metrics and learnings from the info. The areas we analyze are:
- US and Canada
- UK and Eire
- France
- DACH
- Benelux
About Mews
Mews is the main platform for the brand new period of hospitality. Powering over 5,500 prospects throughout greater than 85 nations, Mews Hospitality Cloud is designed to streamline operations for contemporary hoteliers, rework the visitor expertise and create extra worthwhile companies. Prospects embody BWH Resorts, Strawberry, The Social Hub, and Airelles Assortment. Mews was named Greatest PMS (2024) and listed among the many Greatest Place to Work in Lodge Tech (2021, 2022, 2024) by Lodge Tech Report, in addition to World’s Greatest Lodge PMS Supplier (2023) and World’s Greatest Impartial Lodge PMS Supplier (2022, 2023) by World Journey Tech Awards. Mews received the Prime 250 Golden Scaler Award in 2024, given to the quickest rising firm within the Netherlands. Mews has raised $335 million from traders together with Goldman Sachs Options, Kinnevik and Revaia to remodel hospitality.
