It offered 1,983,400 automobiles in the course of the yr, down 3% versus 2023, weighed down by a 7% drop in China and a 3% decline in Europe.
Annual gross sales of battery-electric automobiles (BEV) dropped by 23% to 185,100 automobiles, including stress on the carmaker as new, harsher EU CO2 emission discount targets take impact this yr, which might probably imply expensive pooling offers or hefty fines for Mercedes if the BEV gross sales do not choose up.
The automaker reduce its full-year revenue margin goal twice in 2024 and stated it can step up price cuts, becoming a member of a rising variety of European rivals blaming a weakening Chinese language automotive marketplace for falling income and margins.
Mercedes additionally plans to decrease its mid-term profitability targets as market circumstances are unlikely to enhance within the close to future, a supply conversant in the matter informed Reuters on Tuesday.
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The carmaker is because of report full-year 2024 monetary outcomes on Feb. 20.
